DevaCurl Adds New Talent to Its Growing Business

Company names Peggy Moore, Director, Corporate Accounts and Distributor Store Sales and Jeanmarie Cakouros, Marketing Manager

NEW YORK, NY, June 4, 2012 – DevaCurl, a leader in hair care products for curly hair, announced the hiring of Peggy Moore as the director of corporate accounts and distributor store sales, and Jeanmarie Cakouros as a marketing manager.

“We are extremely pleased to add Peggy's business savvy, professional leadership and experience, and Jeanmarie’s expertise as a marketing and brand manager to our growing organization,” said William Ludwig, DevaCurl president and COO.

In her new role, Moore will implement new strategic initiatives for expanding the company’s corporate accounts. She will also lead efforts to further develop the company’s distributor store network.

In late 2010, DevaCurl retained Moore as a business development advisor. Her multifaceted professional experience includes 20 years with Nordstrom where she served as a vice president, national merchandise manager and was responsible for managing the department store’s cosmetic business in 98 stores, which generated over $1 billion in annual sales. 

As a marketing manager, Cakouros will support a wide range of DevaCurl brand initiatives. Cakouros has more than 8 years advertising, brand management and product development experience having worked with global beauty and media corporations including Limited Brands, L’Oreal and W Magazine.

Learn more about the DevaCurl brand at Follow ‘DevaCurl’ on Facebook and Twitter.


About DevaCurl
DevaCurl offers a complete collection of products designed exclusively for curly, wavy and chemically processed hair to rejuvenate and restore curls to their natural order. The DevaCurl story and its unique collection of curly products originated with thousands of enthusiastic curly clients at our Devachan Salons in the trendy SOHO district of NYC.  The innovative DevaCurl collection of sulfate, silicone and paraben-free conditioning cleansers and styling products address curly hair’s specific needs using healthy oils and botanical extracts that cleanse, hydrate and lock-in moisture. For more information, visit