Grosvenor Americas’ mixed-use building at 180 Post Street just off San Francisco’s Union Square will soon be home to Icebreaker, which will sell its exclusive line of merino wool adventure apparel, all made in New Zealand. Grosvenor Americas has leased a 1,500 square foot space to Icebreaker, which plans to open on November 21, 2011, just in time for the holidays. By March of 2012, Icebreaker will complete the store’s conversion to a “TouchLab” that enables customers to touch raw merino fibers.
Other retail tenants at the 29,000 square foot mixed-use building include Coach, The North Face, and Café Coton. Vikki Johnson of Colliers International represented Grosvenor Americas in the lease transaction; Victor Fandel of Fandel Retail Group represented Icebreaker.
“Icebreaker is a strong international retailer that will be bringing its fifth North American store to Union Square,” said Tom Ohlson, Senior Vice President, Grosvenor Americas. “The company’s unique outdoor apparel should be well-received by Bay Area residents who enjoy an active lifestyle. Icebreaker will be a good fit with other outdoor apparel offerings along the 100 block of Post Street.”
“Icebreaker is perfect for the Bay Area climate,” said Jeremy Moon, Icebreaker’s founder and CEO. “Merino wool performs beautifully anywhere, be it on the slopes of Tahoe, during a bike ride through the wine country, or on a summer evening in the city.”
Launched in New Zealand in 1994, Icebreaker was the first company in the world to develop a merino fiber layering system for outdoor wear, and to source merino directly from growers. Icebreaker apparel is now sold in more than 3,000 stores in 43 countries. The company is committed to sustainability, ethical manufacturing, and animal welfare. Icebreaker opened its flagship TouchLab store in New York City in December 2010 and also has TouchLab stores in Portland, Oregon (home of its US headquarters) , Vancouver, and Montréal.
Grosvenor is a privately owned property group with offices in 17 of the world’s most dynamic cities. It has four regional investment and development businesses in Britain & Ireland, the Americas, Australia and Asia Pacific; an international fund management business, which operates across these markets and in continental Europe; and a portfolio of indirect investments. As of December 31, 2010, these six businesses had total assets under management of US$17.1bn. Unusual for a private company, Grosvenor publishes a full Annual Report & Accounts, available at www.grosvenor.com.