Canadian Online Marketing Experts A Couple of Chicks e-Marketing Retained as Digital Marketing Agency for New Castle Hotels & Resorts

A Couple of Chicks e-Marketing to play a strategic role in the planning and profitability of online marketing programs as the Digital Agency of record for New Castle Hotels & Resorts

7 July 2009, TORONTO, ON - Realizing the value of and need for a Digital Marketing Agency, New Castle Hotels & Resorts, a leading third-party manager, owner and developer of hotels and resorts throughout the U.S. and Canada, has chosen A Couple of Chicks e-Marketing, Canada's leading online marketing firm, as its Digital Agency of record. The agency will provide strategy for all services associated with a Digital marketing, including programs for SEO, PPC, Social Media strategy, Linking programs, landing pages, website development, web analytics as well as the development and execution of an annual e-marketing plan for all New Castle properties.

"Even seasoned hospitality veterans are sometimes unsure about all the new media and how it fits within their organizations," says Patricia Brusha, Co-Founder of A Couple of Chicks e-Marketing.

"We are in a time now where there is a need for support for forward thinking companies such as New Castle Hotels & Resorts to stay on the cusp of emerging market trends, and to ensure online marketing programs are customized for the needs of each individual hotel property to maximize profitability from all digital media initiatives."

"New Castle Hotels & Resorts is committed to leading our industry's top-performing management companies in the use of Internet marketing," says Robert Pope, New Castle's vice president of sales and marketing.

A Couple of Chicks e-Marketing Digital Agency division will develop, manage and optimize online marketing programs for all 32 properties in the New Castle Hotels & Resorts portfolio, ensuring a consistent brand image and message.

Alicia Whalen, Co-Founder of A Couple of Chicks e-Marketing states, "To establish processes with key measurables for all aspects of e-commerce and web strategy for such an industry leader as New Castle Hotels & Resorts, working with not only their versatile independent hotels but with the brands Starwood, Hilton, Marriott and Intercontinental, marks a very exciting time in our four-year history as online marketing consultants. We are thrilled to have this opportunity."

"We are confident that the online strategies A Couple of Chicks e-Marketing will develop for us will help New Castle retain and refine its position as an industry leader in maximizing new marketing vehicles," says Pope. "Their efforts will further support New Castle's commitment to bring enhanced value and return on investment to owners of our managed properties, as well as our partners in hotels we co-develop."

For information on A Couple of Chicks e-Marketing Digital Agency division, contact Patricia Brusha at pbrusha@acoupleofchicks.com

About A Couple of Chicks e-Marketing:
www.acoupleofchicks.com is an Internet Marketing Company focused on travel and tourism and also presents Online Revealed, the leading Canadian e-Marketing Conference for travel and tourism, which held its 4th annual event April 13-15 in Niagara Falls, Canada. Together, the "Chicks" have published over 30 articles, produced a successful online marketing Blog; www.ideahatching.com and have developed online marketing programs for such notable brands as Marriott International, Fairmont Hotels and Resorts, Tourism Nova Scotia, The Shaw Festival and Destination Halifax. Their popular e-marketing workshops have also led to the first in a series of books focused on the "Chicks" non-intimidating approach to marketing online released in May 2009. Check out A Couple of Chicks on Facebook and Twitter too!

About New Castle Hotels & Resorts
New Castle Hotels & Resorts portfolio includes 32 and hotels the company manages, owns or is developing in the United States and Canada. New Castle will celebrate its 30th anniversary in 2010. For more information on New Castle Hotels & Resorts, please contact Gerald P. Chase, president, chief operating officer, at (203) 925-8370, or visit the corporate website at www.newcastlehotels.com.