DALLAS, Texas—Alliance Data, a leading provider of loyalty and marketing solutions derived from transaction-rich data, recently announced an expansion of its partnership with Boys & Girls Clubs of Collin County (BGCCC), which oversees five clubs in Frisco, Plano and McKinney. The company has contributed a three-year, $60,000 commitment to BGCCC that benefits all five Collin County clubs. The funds will be earmarked for BGCCC’s educational programs, such as Power Hour and Project Learn—programs providing homework help and game-oriented learning activities, respectively.
In recognition of International Corporate Philanthropy Day on February 27, Alliance Data presented a check, and also sent a group of volunteers to the West Plano extension club to play fun, educational games with the kids.
Alliance Data began its multifaceted relationship with the Boys & Girls Club of Collin County’s Plano Branch in early 2009 with an associate-led arts mentoring program that has since become an annual event. The mentoring program opened the door for other volunteer activities: From shooting hoops to helping with homework, Alliance Data associates have volunteered time and energy while the company has donated resources, such as art supplies and office furniture, to the Club. Boys & Girls Club members include many at-risk children who value the one-on-one attention they might not receive elsewhere.
As part of its growing community outreach programs, the success of Alliance Data’s relationship with the Plano Club prompted the company to expand its support of BGCCC as a whole.
"Boys & Girls Clubs of Collin County is deeply grateful to Alliance Data for the ongoing support provided by their executive team and employees. Over the last several years, the partnership between BGCCC and Alliance Data has had a significant impact on the children of Collin County," said Tanya Greene, CEO of BGCCC. "From employee mentoring to volunteering, or from hosting art shows to providing significant financial support, Alliance Data has demonstrated that the company genuinely cares about our community, and is truly committed to its success. It is an honor to be partnered with such an exceptional company."
"We're proud to be partnering with an organization like Boys & Girls Clubs of Collin County. With the national high school dropout rate hovering between 30 and 50 percent, BGCCC steps in at a critical time in these children’s lives to make a positive impact," commented Ed Heffernan, Alliance Data president and CEO. "This organization has proven time and again that they not only help keep kids in school, but also foster their development into model citizens. At our Plano headquarters and across our enterprise, we are committed to improving the lives of children, especially those at-risk children in our local communities who need it most."
To learn more about Alliance Data's involvement in the community, and specifically with Boys & Girls Clubs of Collin County, contact Alyson Evans at 214-494-3818 or firstname.lastname@example.org
About Boys & Girls Clubs of Collin County
The mission of the Boys & Girls Clubs of Collin County is to enable all young people, especially those who need us most, to reach their full potential as productive, caring and responsible citizens.
About Alliance Data
Alliance Data® and its combined businesses is North America’s largest and most comprehensive provider of transaction-based, data-driven marketing and loyalty solutions serving large, consumer-based industries. The Company creates and deploys customized solutions, enhancing the critical customer marketing experience; the result is measurably changing consumer behavior while driving business growth and profitability for some of today’s most recognizable brands. Alliance Data helps its clients create and increase customer loyalty through solutions that engage millions of customers each day across multiple touch points using traditional, digital, mobile and other emerging technologies. Headquartered in Dallas, Alliance Data employs approximately 8,500 associates at 50 locations worldwide.
Alliance Data is a leading provider of marketing-driven credit solutions, and is the parent company of Epsilon®, a leading provider of multi-channel, data-driven technologies and marketing services, and LoyaltyOne®, which owns and operates the AIR MILES® Reward Program, Canada’s premier coalition loyalty program. For more information about the company, visit our web site, www.AllianceData.com, or you can follow us on Twitter at www.Twitter.com/AllianceData.
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