New Alliance Data Survey Reveals Romance Isn't Dead, It's Just Modernized

Consumers Report: Candy is Still Dandy for Valentine's Day

Thirty-nine percent of respondents have a sweet tooth, as candy was the most requested gift for Valentine's Day. Another nine percent plan to purchase a V-Day gift for their pets.
Thirty-nine percent of respondents have a sweet tooth, as candy was the most requested gift for Valentine's Day. Another nine percent plan to purchase a V-Day gift for their pets.
  • Thirty-nine percent of respondents have a sweet tooth, as candy was the most requested gift for Valentine's Day. Another nine percent plan to purchase a V-Day gift for their pets.
    Thirty-nine percent of respondents have a sweet tooth, as candy was the most requested gift for Valentine's Day. Another nine percent plan to purchase a V-Day gift for their pets.
    Thirty-nine percent of respondents have a sweet tooth, as candy was the most requested gift for Valentine's Day. Another nine percent plan to purchase a V-Day gift for their pets.
    Thirty-nine percent of respondents have a sweet tooth, as candy was the most requested gift for Valentine's Day. Another nine percent plan to purchase a V-Day gift for their pets.
  • Of the shoppers that intend to buy a gift for themselves, 45% plan to purchase something they've had their eye on. Another 28% are making up for the Valentine's Day gifts, or lack thereof, bought by a spouse/significant other.
    Of the shoppers that intend to buy a gift for themselves, 45% plan to purchase something they've had their eye on. Another 28% are making up for the Valentine's Day gifts, or lack thereof, bought by a spouse/significant other.
    Of the shoppers that intend to buy a gift for themselves, 45% plan to purchase something they've had their eye on. Another 28% are making up for the Valentine's Day gifts, or lack thereof, bought by a spouse/significant other.
    Of the shoppers that intend to buy a gift for themselves, 45% plan to purchase something they've had their eye on. Another 28% are making up for the Valentine's Day gifts, or lack thereof, bought by a spouse/significant other.
  • Candy and gift cards were the most requested gifts for Valentine's Day this year. "Retailers can make a busy shopper's life easier by ensuring this type of inventory is on-hand and easily accessible around any holiday," said Joe Hash, national field sales director for Alliance Data.
    Candy and gift cards were the most requested gifts for Valentine's Day this year. "Retailers can make a busy shopper's life easier by ensuring this type of inventory is on-hand and easily accessible around any holiday," said Joe Hash, national field sales director for Alliance Data.
    Candy and gift cards were the most requested gifts for Valentine's Day this year. "Retailers can make a busy shopper's life easier by ensuring this type of inventory is on-hand and easily accessible around any holiday," said Joe Hash, national field sales director for Alliance Data.
    Candy and gift cards were the most requested gifts for Valentine's Day this year. "Retailers can make a busy shopper's life easier by ensuring this type of inventory is on-hand and easily accessible around any holiday," said Joe Hash, national field sales director for Alliance Data.

DALLAS, Texas—Romance is alive and well this Valentine’s Day, but with a modern twist. Alliance Data, a leading provider of loyalty and marketing solutions and private label credit card programs for specialty retailers, recently conducted a Valentine’s Day survey to gauge consumers’ shopping behavior and opinions related to purchasing and receiving gifts this year. In a surprising break from traditional gift-giving, approximately 10 percent of respondents said they intend to buy their own gifts this year, while traditionalists said candy tops their wish list.

Among the survey highlights:

  • Nearly half (45 percent) of consumers are using Valentine’s Day as an excuse to buy themselves a gift they’ve had their eye on.
  • When asked where they will purchase Valentine’s Day gifts, 56 percent of respondents said they will shop for their gifts in-store, 12 percent said online, and 29 percent said both in-store and online.
    • 39 percent of respondents have a sweet tooth—candy was the most requested gift for Valentine’s Day.
    • Nine percent of respondents plan on purchasing a Valentine’s Day gift for their pets.

Tips for retailers:

"Every shopper is starved for time, especially around a holiday, and Valentine’s Day is no exception," said Joe Hash, national field sales director for Alliance Data. "Retailers can build loyalty by ensuring inventory is on hand and easily accessible to make a busy shopper’s life easier. Merchants that provide this kind of value save their customers time and increase the chance they will come back to shop with them."

With many consumers waiting until the last minute to purchase Valentine’s Day gifts, Hash noted that retailers can cater to these shoppers by considering the following marketing strategies: 

  • Inventory: Keep popular holiday-related items on hand, such as candy, flowers, and gift cards to help consumers shop for everyone on their list in one place at one time.
  • Display: Ensure that items are displayed in a high-traffic area of the store, or at least within 50 feet of the cash register. While gift items don’t always need to be located at the point of sale, keeping them at eye level will ensure they get the most attention.
  • Plant the Seed: With the right products in the right place in the store, retailers can communicate that their stores have the products that shoppers need, when and where they need them.

 

Methodology: Alliance Data conducted the Valentine’s Day shopping survey through an e-community panel, where just over 600 participants answered questions about purchasing and receiving Valentine’s Day gifts from Jan. 24 to 30, 2012.

To find out more information about Alliance Data Retail Services, visit: http://alliancedata.com/pages/ourbusiness/retailservices/. 

To learn more about the Alliance Data Valentine's Day survey results, contact:
Alliance Data
Alyson Evans – Media
(214) 494-3818
Alyson.Evans@alliancedata.com

 

About Alliance Data

Alliance Data® (NYSE: ADS) and its combined businesses is North America’s largest and most comprehensive provider of transaction-based, data-driven marketing and loyalty solutions serving large, consumer-based industries. The Company creates and deploys customized solutions, enhancing the critical customer marketing experience; the result is measurably changing consumer behavior while driving business growth and profitability for some of today’s most recognizable brands. Alliance Data helps its clients create and increase customer loyalty through solutions that engage millions of customers each day across multiple touch points using traditional, digital, mobile and other emerging technologies. Headquartered in Dallas, Alliance Data employs approximately 8,500 associates at 50 locations worldwide. 

Alliance Data is a leading provider of marketing-driven credit solutions, and is the parent company of Epsilon®, a leading provider of multi-channel, data-driven technologies and marketing services, and LoyaltyOne®, which owns and operates the AIR MILES® Reward Program, Canada’s premier coalition loyalty program. For more information about the company, visit our web site, www.AllianceData.com, or you can follow us on Twitter at www.Twitter.com/AllianceData

 

Alliance Data’s Safe Harbor Statement/Forward Looking Statements

This release may contain forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. Such statements may use words such as “anticipate,” “believe,” “estimate,” “expect,” “intend,” “predict,” “project” and similar expressions as they relate to us or our management. When we make forward-looking statements, we are basing them on our management’s beliefs and assumptions, using information currently available to us. Although we believe that the expectations reflected in the forward-looking statements are reasonable, these forward-looking statements are subject to risks, uncertainties and assumptions, including the anticipated effects of the CARD Act, potential effects of the Epsilon data theft incident, and those discussed in our filings with the Securities and Exchange Commission.

If one or more of these or other risks or uncertainties materialize, or if our underlying assumptions prove to be incorrect, actual results may vary materially from what we projected. Any forward-looking statements contained in this presentation reflect our current views with respect to future events and are subject to these and other risks, uncertainties and assumptions relating to our operations, results of operations, growth strategy and liquidity. We have no intention, and disclaim any obligation, to update or revise any forward-looking statements, whether as a result of new information, future results or otherwise.

“Safe Harbor” Statement under the Private Securities Litigation Reform Act of 1995: Statements in this presentation regarding Alliance Data Systems Corporation’s business which are not historical facts are “forward-looking statements” that involve risks and uncertainties. For a discussion of such risks and uncertainties, which could cause actual results to differ from those contained in the forward-looking statements, see “Risk Factors” in the Company’s Annual Report on Form 10-K for the most recently ended fiscal year. Risk factors may be updated in Item 1A in each of the Company’s Quarterly Reports on Form 10-Q for each quarterly period subsequent to the Company’s most recent Form 10-K.

 

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