DALLAS, Texas—Romance is alive and well this Valentine’s Day, but with a modern twist. Alliance Data, a leading provider of loyalty and marketing solutions and private label credit card programs for specialty retailers, recently conducted a Valentine’s Day survey to gauge consumers’ shopping behavior and opinions related to purchasing and receiving gifts this year. In a surprising break from traditional gift-giving, approximately 10 percent of respondents said they intend to buy their own gifts this year, while traditionalists said candy tops their wish list.
Among the survey highlights:
- Nearly half (45 percent) of consumers are using Valentine’s Day as an excuse to buy themselves a gift they’ve had their eye on.
When asked where they will purchase Valentine’s Day gifts, 56 percent of respondents said they will shop for their gifts in-store, 12 percent said online, and 29 percent said both in-store and online.
- 39 percent of respondents have a sweet tooth—candy was the most requested gift for Valentine’s Day.
- Nine percent of respondents plan on purchasing a Valentine’s Day gift for their pets.
Tips for retailers:
"Every shopper is starved for time, especially around a holiday, and Valentine’s Day is no exception," said Joe Hash, national field sales director for Alliance Data. "Retailers can build loyalty by ensuring inventory is on hand and easily accessible to make a busy shopper’s life easier. Merchants that provide this kind of value save their customers time and increase the chance they will come back to shop with them."
With many consumers waiting until the last minute to purchase Valentine’s Day gifts, Hash noted that retailers can cater to these shoppers by considering the following marketing strategies:
- Inventory: Keep popular holiday-related items on hand, such as candy, flowers, and gift cards to help consumers shop for everyone on their list in one place at one time.
- Display: Ensure that items are displayed in a high-traffic area of the store, or at least within 50 feet of the cash register. While gift items don’t always need to be located at the point of sale, keeping them at eye level will ensure they get the most attention.
- Plant the Seed: With the right products in the right place in the store, retailers can communicate that their stores have the products that shoppers need, when and where they need them.
Methodology: Alliance Data conducted the Valentine’s Day shopping survey through an e-community panel, where just over 600 participants answered questions about purchasing and receiving Valentine’s Day gifts from Jan. 24 to 30, 2012.
To find out more information about Alliance Data Retail Services, visit: http://alliancedata.com/pages/ourbusiness/retailservices/.
To learn more about the Alliance Data Valentine's Day survey results, contact:
Alyson Evans – Media
About Alliance Data
Alliance Data® (NYSE: ADS) and its combined businesses is North America’s largest and most comprehensive provider of transaction-based, data-driven marketing and loyalty solutions serving large, consumer-based industries. The Company creates and deploys customized solutions, enhancing the critical customer marketing experience; the result is measurably changing consumer behavior while driving business growth and profitability for some of today’s most recognizable brands. Alliance Data helps its clients create and increase customer loyalty through solutions that engage millions of customers each day across multiple touch points using traditional, digital, mobile and other emerging technologies. Headquartered in Dallas, Alliance Data employs approximately 8,500 associates at 50 locations worldwide.
Alliance Data is a leading provider of marketing-driven credit solutions, and is the parent company of Epsilon®, a leading provider of multi-channel, data-driven technologies and marketing services, and LoyaltyOne®, which owns and operates the AIR MILES® Reward Program, Canada’s premier coalition loyalty program. For more information about the company, visit our web site, www.AllianceData.com, or you can follow us on Twitter at www.Twitter.com/AllianceData.
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