Industry-Celebrated Social Business Veteran, Len Devanna Joins Ant's Eye View

Ant's Eye View doubles growth in 2011 with key social business practitioner hires.

Len Devanna, VP, Social Business Strategy
Len Devanna, VP, Social Business Strategy
  • Len Devanna, VP, Social Business Strategy
    Len Devanna, VP, Social Business Strategy
    Len Devanna, VP, Social Business Strategy
    Len Devanna, VP, Social Business Strategy
  • Brian Hsi, Director, Social Business Strategy
    Brian Hsi, Director, Social Business Strategy
    Brian Hsi, Director, Social Business Strategy
    Brian Hsi, Director, Social Business Strategy
  • Kristal Ferchau, Director, Social Business Strategy
    Kristal Ferchau, Director, Social Business Strategy
    Kristal Ferchau, Director, Social Business Strategy
    Kristal Ferchau, Director, Social Business Strategy
  • Anthony Garcia, Senior Consultant, Social Business Strategy
    Anthony Garcia, Senior Consultant, Social Business Strategy
    Anthony Garcia, Senior Consultant, Social Business Strategy
    Anthony Garcia, Senior Consultant, Social Business Strategy
  • Cathryn Rowe, designer
    Cathryn Rowe, designer
    Cathryn Rowe, designer
    Cathryn Rowe, designer

SEATTLE, WA -- Ant’s Eye View, a Seattle-based social media strategy development and consulting firm, recently hired Len Devanna from EMC Corp., a global provider of hardware and software solutions, as vice president. Len is a 17-year veteran in digital and social media marketing driving strategy change across a global workforce of more than 45,000 employees.

Most recently, Devanna has held leadership roles at EMC Corp., in all aspects of the company’s digital ecosystem including online strategy, engagement marketing and social brand management. Under his direction, EMC was recognized as the fourteenth most socially-savvy global brand in 2010 and again in 2011 for industry excellence in high-impact engagement marketing campaigns.

“We’re delighted to welcome Len to our rapidly growing Silicon Valley office,” said Todd Shimizu, senior vice president and managing director of the Ant’s Eye View Silicon Valley office. “Len’s strong digital and social marketing credentials, uncompromising willingness to deliver results and ability to work across business units to influence enterprise-wide change make him an excellent fit for Ant’s Eye View.”

“The addition of Len comes on the heels of significant growth across all Ant’s Eye View offices in 2011.” added Sean O’Driscoll, Ant’s Eye View’s CEO. “As clients have turned to Ant’s Eye View to help navigate the increasingly complex world of social business, we’ve accelerated our hiring and have fielded a group of seasoned, experienced team members who have led innovation in the social business space.  

Recent hires at Ant’s Eye View include:

  • Brian Hsi: Hsi brings more than a dozen years of experience to Ant’s Eye View’s Seattle office. At Microsoft’s MSDN and TechNet, Hsi worked with teams to build out social software solutions for blogs, forums, user profiles and social bookmarks. In his most recent role at Classmates.com, Hsi worked to enhance online reunion planning tools.  Hsi joins as director, social business strategy.
  • Kristal Ferchau: Ferchau joins Ant’s Eye View as director, social business strategy after six years at Juniper Networks, where she most recently served as director of global integrated marketing, driving strategy and planning for Juniper’s worldwide brand programs, integrated campaigns, and product launches.  While in this role, Ferchau was awarded B2B Magazine’s “Integrated Campaign of the Year” for her efforts in launching the New Network campaign.
  • Anthony Garcia: Garcia joins Ant’s Eye View as senior consultant, social business strategy from Booz Allen Hamilton, and most recently Phase One Consulting Group where he focused on strategy consulting, communications and change management involving enterprise-wide transformation. He brings extensive experience from the public sector, establishing business processes to integrate communications and social media activities for the Department of Defense. 
  • Cathryn Rowe: Ant’s Eye View welcomes Rowe, as designer and key member of the company’s growing Readiness and Education practice. Rowe will focus on content layout and data visualization, and partner with consultants to build Ant's Eye View Social Engagement Playbooks that help companies make sense of social engagement planning and execution and how both fit into their culture, policies, systems and processes. Rowe joins Ant’s Eye View from the The Sam Noble Museum.

“With the addition of Len, Brian, Kristal, Anthony and Cathryn, we’re happy to say we’ve found talent who can effectively translate social business across the enterprise in a way that is meaningful and compelling to our growing portfolio of clients,” continued O’Driscoll.

To learn more, visit the Ant's Eye View blog.

###

About Ant’s Eye View
Founded in 2009, Ant's Eye View is a leading social media strategy development and consulting firm that helps guide mid to large-size companies through the process of transforming customer experience and brand engagement by activating and embedding customer voice into all aspects of a company's social business. Since then, the firm's client roster has grown to include Google, Microsoft, Intuit, Cisco, P&G, Jack-in-the-Box, Wells Fargo, AT&T and Bloomingdale’s. Ant's Eye View currently has offices in Austin, Seattle, and Silicon Valley. More information can be found at http://www.antseyeview.com.

Media Contact:
Joann Jen, Ant’s Eye View
(425) 273-0100
joann@antseyeview.com