Arketi Group Earns Top Honors from Public Relations Society of America

Arketi Group (www.arketi.com), a business-to-business (BtoB) technology public relations and digital marketing firm, was recognized for its exceptional work in the BtoB PR and marketing arena, earning four awards at the 2011 PRSA|GA Phoenix Awards Celebration.

The Phoenix Awards is an awards competition designed by the Georgia Chapter of the Public Relations Society of America (PRSA|GA) to recognize projects and programs that demonstrate excellence in the public relations profession in Georgia. With nearly 1,000 members, PRSA|GA is the second largest PRSA chapter in the U.S.

Arketi and its clients received three Phoenix Awards and one Certificate of Excellence Award at this year’s ceremony.

“As a completely integrated public relations and marketing firm, Arketi executes programs and leverages a variety of channels, in addition to traditional media outlets, that best reach our clients’ customers and prospects,” said Mike Neumeier, APR, principal of Arketi Group. “To be recognized in a wide-range of categories, including news release writing, demonstrates our belief in delivering program-agnostic programs and campaigns that help clients achieve quantifiable results.”

Arketi was awarded Phoenix Awards for the following:

• Marketing – Business to Business Technology for Arketi’s “Seeing Green at Black Hat” campaign to build awareness for Stonesoft, a provider of integrated network security and business continuity solutions, around the Black Hat trade show – one of the industry’s largest. The campaign drove direct interaction with more than 1,300 prospects during the 2010 Black Hat Conference and generated business opportunities valued at approximately $750,000.

• Direct Mail/Direct Response - Business to Business Product for Arketi’s direct mail campaign for RelayHealth, a McKesson company that works to accelerate the delivery of high-quality care and improve financial performance. The lead generation campaign raised awareness for RelayHealth’s Payor Connectivity Services, generating more tha 50 lead appointments. The meetings represent nearly $1 million in potential revenue, exceeding the program’s target by 69 percent.

• Trade – Business News Writing for Arketi’s work for The Network, a leading provider of governance, risk and compliance products and services. The team worked together to position the company as a thought leader through the release of its Quarterly Corporate Fraud Index which delivered more than 1.5 million media impressions.

Arketi earned a Certificate of Excellence Award for the following:

• Technical Writing – Business to Business for Technical Writing for

Arketi’s article “Go-To IT Transformation Expert” for management consulting firm Brand Velocity which appeared in CIO magazine. By targeting CIO, Arketi secured a 2011 article series by Brand Veloity’s CEO in the magazine’s “Innovation Zone” column – and as a result of the well-received article series, the company’s CEO was asked to be a 2011 CIO 100 Award judge and CIO Perspectives Forum panelist.

About Arketi Group

Arketi Group is a public relations (PR) and digital marketing firm that helps business-to-business (B2B) technology organizations accelerate growth through intelligent strategy, public relations, messaging, branding and demand generation. Consistently recognized by BtoB magazine as one of the nation's “Top BtoB Agencies,” Arketi helps its clients use marketing to generate revenue. Companies benefiting from this approach to B2B marketing include Cbeyond, Concurrent, CorFire, Digital Assent, Jacada, Knowlagent, RelayHealth and Xerox. For more information, call 404-929-0091 ext. 202 or visit www.arketi.com.