Arketi Insights Tackles BtoB Marketing Trends, Topics

First Thought Leadership Piece Focuses on Mobile Marketing in BtoB Arena

Arketi Group
Arketi Group
  • Arketi Group
    Arketi Group
    Arketi Group
    Arketi Group
  • Jackie Parker, Arketi vice president
    Jackie Parker, Arketi vice president
    Jackie Parker, Arketi vice president
    Jackie Parker, Arketi vice president

ATLANTA – April 25, 2012 – Arketi Group, a high-tech business-to-business public relations and digital marketing firm, launched Arketi Insights – a regular thought-leadership series of publications that examines top and emerging BtoB marketing topics, and what they mean for high-tech BtoB marketers.

The first Arketi Insights focuses on mobile marketing in the BtoB space. Titled Time for Mobile Marketing to Go BtoB, it is available for free download at www.arketi.com/2012mobileinsights.

“While mobile marketing, in some basic forms, has been around for more than a decade, the speed at which the notable move to mobile is occurring has left many a BtoB marketer wondering how to tap this channel to reach customers and prospects,” said Jackie Parker, Arketi vice president and the author of Arketi Insights: Time for Mobile Marketing to Go BtoB. “BtoB marketers must move past their procrastination and either create mobile marketing programs or look to expand existing ones that have not been central to marketing efforts.”

This issue of Arketi Insights covers key considerations when looking to go mobile, such as:
• Approaching mobile as a long-term strategy,
• Mapping communication value with an audience-friendly cadence,
• Including calls-to-action that are mobile accessible, and
• Developing compelling mobile-ready video content.

Arketi Insights is one component of the agency’s ongoing Stop Selling. Start Listening. campaign designed to help re-introduce BtoB marketers to a way of thinking that places buyers and their needs at the center of marketing priorities. The campaign also includes ongoing webinars and the firm’s annual High-Tech CMO Roundtable to be held later this year.

About Arketi Group
Arketi Group is a public relations (PR) and digital marketing firm that helps business-to-business (B2B) technology organizations accelerate growth through intelligent strategy, public relations, messaging, branding and demand generation. Consistently recognized by BtoB magazine as one of the nation's “Top BtoB Agencies,” Arketi helps its clients use marketing to generate revenue. Companies benefiting from this approach to B2B marketing include Concurrent, CorFire, Extol, Jacada, Stonesoft and Xerox. For more information, call 404-929-0091 ext. 202 or visit www.arketi.com.