The first webinar in the series, led by Arketi Vice President Micky Long, will focus on marketing automation. Titled Drive Buyer Intimacy and Deliver More Revenue, the free webinar will be Wednesday, May 23, from 2 p.m. to 2:30 p.m. EDT.
The 30-minute webinar covers five ways implementing a marketing automation solution can help build better intimacy with prospects and why building a deep, personal relationship with buyers is critical to BtoB marketers.
In the short timeframe, participants will learn:
1. How to distinguish what prospects say versus what they do
2. How to identify prospects most likely to buy now
3. What to measure to facilitate moving closer to key prospects
4. How to use marketing automation tools to make sense out of Big Data
5. How to make a marketing automation platform more than an email engine
“If you’re not using your marketing automation system to drive buyer intimacy, then you need to cancel your service contract today,” said Long. “Now more than ever it is critical for BtoB marketers to place buyers at the center of all marketing priorities. This webinar will tell you why – and show you how to do it.”
Click here to register for this free webinar.
About Arketi Group
Arketi Group is a public relations (PR) and digital marketing firm that helps business-to-business (B2B) technology organizations accelerate growth through intelligent strategy, public relations, messaging, branding and demand generation. Consistently recognized by BtoB magazine as one of the nation's “Top BtoB Agencies,” Arketi helps its clients use marketing to generate revenue. Companies benefiting from this approach to B2B marketing include Cbeyond, CorFire, Extol, Knowlagent, Semprius, Stonesoft and Xerox. For more information, call 404-929-0091 ext. 202 or visit www.arketi.com.