ATLANTA – Arketi Group, a high-tech BtoB public relations and digital marketing firm, today announced the opening of a Carolinas office and the addition of technology industry veteran Ann Revell-Pechar to its team.
Located in the Raleigh-Durham area, this is Arketi’s first office outside of Atlanta and will facilitate expansion of the company’s reach into the Carolinas and beyond. The firm has recently added new clients in the region.
“Arketi’s first expansion requires the know-how of an experienced marketing entrepreneur and someone with outstanding connections throughout the technology industry,” said Sami Jajeh, principal of Arketi Group. “Ann brings to Arketi and to the Carolinas both depth and breadth of technology and business knowledge, plus outstanding business relationships she’s developed in her more than 25 years as a communications professional. Her proven ability in advising technology companies on growth complements our commitment to creating marketing that generates revenue.”
Revell-Pechar has been in technology marketing and PR since the late 1980s. She ran Revell-Pechar Inc. Public Relations and Marketing for 18 years and during that time introduced innovations from more than 90 companies and launched more than 120 new technology products. Venture capital firms such as New Enterprise Associates, start-ups such as F5, Real Networks and NetNanny, and corporations such as Alcatel-Lucent were among her clients.
“It’s energizing to be surrounded by a creative and talented team again,” said Revell-Pechar, Arketi Group vice president and general manager for the Carolinas. “Arketi is all about growth, arming clients with stand-apart messaging and the PR and marketing tools needed to help close deals. ROI on marketing has long been important to me, so keeping the focus on marketing that supports sales is a natural fit.”
This announcement comes on the heels of Arketi earning a coveted spot on the prestigious BtoB Top Agencies of 2011 list, for the fourth consecutive year, and the release of its fourth annual, CMO Roundtable white paper The Outlook for Business-to-Business Technology Marketing in 2011, available at www.arketi.com/outlook2011.
For more information on Arketi and its services, call Ann Revell-Pechar at 919-909-1097 or email arevellpechar@arketi.com.
About Arketi Group
Arketi Group is a public relations (PR) and digital marketing firm that helps business-to-business (BtoB) technology organizations accelerate growth through intelligent strategy, public relations, messaging, branding and demand generation. Consistently recognized by BtoB magazine as one of the nation’s “Top BtoB Agencies,” Arketi’s core belief is that marketing generates revenue. Clients benefiting from this approach to BtoB marketing include Cbeyond, GMT Corporation, Knowlagent and Xerox Litigation Services. For more information, call 404-929-0091 ext. 202 or visit www.arketi.com.
Located in the Raleigh-Durham area, this is Arketi’s first office outside of Atlanta and will facilitate expansion of the company’s reach into the Carolinas and beyond. The firm has recently added new clients in the region.
“Arketi’s first expansion requires the know-how of an experienced marketing entrepreneur and someone with outstanding connections throughout the technology industry,” said Sami Jajeh, principal of Arketi Group. “Ann brings to Arketi and to the Carolinas both depth and breadth of technology and business knowledge, plus outstanding business relationships she’s developed in her more than 25 years as a communications professional. Her proven ability in advising technology companies on growth complements our commitment to creating marketing that generates revenue.”
Revell-Pechar has been in technology marketing and PR since the late 1980s. She ran Revell-Pechar Inc. Public Relations and Marketing for 18 years and during that time introduced innovations from more than 90 companies and launched more than 120 new technology products. Venture capital firms such as New Enterprise Associates, start-ups such as F5, Real Networks and NetNanny, and corporations such as Alcatel-Lucent were among her clients.
“It’s energizing to be surrounded by a creative and talented team again,” said Revell-Pechar, Arketi Group vice president and general manager for the Carolinas. “Arketi is all about growth, arming clients with stand-apart messaging and the PR and marketing tools needed to help close deals. ROI on marketing has long been important to me, so keeping the focus on marketing that supports sales is a natural fit.”
This announcement comes on the heels of Arketi earning a coveted spot on the prestigious BtoB Top Agencies of 2011 list, for the fourth consecutive year, and the release of its fourth annual, CMO Roundtable white paper The Outlook for Business-to-Business Technology Marketing in 2011, available at www.arketi.com/outlook2011.
For more information on Arketi and its services, call Ann Revell-Pechar at 919-909-1097 or email arevellpechar@arketi.com.
About Arketi Group
Arketi Group is a public relations (PR) and digital marketing firm that helps business-to-business (BtoB) technology organizations accelerate growth through intelligent strategy, public relations, messaging, branding and demand generation. Consistently recognized by BtoB magazine as one of the nation’s “Top BtoB Agencies,” Arketi’s core belief is that marketing generates revenue. Clients benefiting from this approach to BtoB marketing include Cbeyond, GMT Corporation, Knowlagent and Xerox Litigation Services. For more information, call 404-929-0091 ext. 202 or visit www.arketi.com.