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Arketi Group -
- Arketi Group
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Mike Neumeier, APR, principal of Arketi Group -
- Mike Neumeier, APR, principal of Arketi Group
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PR News' Digital PR Guidebook, Vol. 4 -
- PR News' Digital PR Guidebook, Vol. 4
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Arketi Group (www.arketi.com), a business-to-business (BtoB) technology public relations and digital marketing firm, announced Principal Mike Neumeier is a contributor to the recently published PRNews Digital PR Guidebook, Volume 4, one of the industry’s leading resources on digital PR.
Authored by top-tier digital and social media experts, the guidebook presents valuable information, actionable tactics and best practices to employ when managing digital campaigns. Topics range from social media measurement and media relations to online customer service and brand management.
In chapter six, Neumeier shares “Five Essential B2B Video Elements,” stressing that video’s popularity and proven ability to drive engagement make it a must-have tool for savvy communicators. Video gives BtoB companies a competitive edge and way to share their story and humanize their brand. Charles Askew, senior visual developer at Arketi Group, also offers production tips that video newbies and experts alike can incorporate into any project.
In addition to Arketi’s Neumeier, contributors to the guidebook include distinguished digital and media professionals from universities, non-profits and leading PR firms. The PRNews Digital PR Guidebook is a reputable industry-wide guide used by PR, communications and marketing practitioners.
For more information about the guidebook or to purchase your copy, visit http://www.prnewsonline.com/store/57.html.
About Arketi Group
Arketi Group is a public relations (PR) and digital marketing firm that helps business-to-business (BtoB) technology organizations accelerate growth through intelligent strategy, public relations, messaging, branding and demand generation. Consistently recognized by BtoB magazine as one of the nation's “Top BtoB Agencies,” Arketi helps its clients use marketing to generate revenue. Companies benefiting from this approach to B2B marketing include Cbeyond, Concurrent, CorFire, Digital Assent, Jacada, Knowlagent, RelayHealth and Xerox. For more information, call 404-929-0091 ext. 202 or visit www.arketi.com.