Knowlagent Selects High-Tech BtoB PR and Marketing Firm Arketi Group as Agency of Record

ATLANTA – Feb. 02, 2012 - Arketi Group, a high-tech business-to-business public relations and digital marketing firm, announced it has been selected by Knowlagent, a leading agent productivity solution for the world’s 13 million call center agents, as its agency of record.

The firm will build on its aggressive 2011 integrated marketing effort that launched Knowlagent’s new Software-as-a-Service Productivity Platform, which is designed to increase call center agent utilization by delivering off-phone activities to agents when call volume dips and idle time exists.

Arketi is charged with supporting Knowlagent’s public relations, digital and traditional marketing efforts.

“Our team has enjoyed working with Arketi during the past year, and we look forward to continuing our relationship into 2012,” said Matt McConnell, president and CEO at Knowlagent. “Their intimate understanding of our market and offerings has helped us advance our position as a leading productivity solution in the call center space and elevate our corporate brand through a truly integrated PR and marketing campaign.”

Every day, agents spend 11 percent of their time idle, waiting for calls. RightTime, Knowlagent’s call center productivity platform, is the only technology that uses real-time data to fill that idle time with off-phone work from an activity queue that is personalized and prioritized based on business objectives and agent development needs. The result is improved agent productivity, performance and profitability.

 “Knowlagent understands the true business benefits of a coordinated and effective marketing campaign which makes them an amazing client. They are open to innovative ideas and committed to marketing,” said Mike Neumeier, APR, principal at Arketi Group. “The ROI that Knowlagent delivers to call centers is tremendous, and what they are doing embodies the business value cloud-based solutions are able to deliver today.”

About Knowlagent
Knowlagent provides the only call center software that increases agent utilization by delivering shrinkage activities during idle time. Knowlagent creates active wait time through dynamically delivered sessions for common shrinkage activities between customer interactions. Knowlagent’s solutions are on-demand, easy to use and require no capital expenditures. More than 300,000 agents and managers around the world use Knowlagent’s solutions every day. For more information, call 888-566-9457 or visit us online at www.knowlagent.com.

About Arketi Group
Arketi Group is a public relations (PR) and digital marketing firm that helps business-to-business (B2B) technology organizations accelerate growth through intelligent strategy, public relations, messaging, branding and demand generation. Consistently recognized by BtoB magazine as one of the nation's “Top BtoB Agencies,” Arketi helps its clients use marketing to generate revenue. Companies benefiting from this approach to B2B marketing include Cbeyond, Concurrent, CorFire, Digital Assent, Jacada, Knowlagent, RelayHealth and Xerox. For more information, call 404-929-0091 ext. 202 or visit www.arketi.com.