PrimeRevenue Selects High-Tech BtoB PR and Marketing Firm Arketi Group as Agency of Record

Arketi Chosen to Lead Rebranding Efforts and Develop New Website

Arketi Group
Arketi Group
  • Arketi Group
    Arketi Group
    Arketi Group
    Arketi Group
  • Rory Carlton, principal at Arketi Group
    Rory Carlton, principal at Arketi Group
    Rory Carlton, principal at Arketi Group
    Rory Carlton, principal at Arketi Group
  • PrimeRevenue
    PrimeRevenue
    PrimeRevenue
    PrimeRevenue
  • Joe Burke, vice president of marketing at PrimeRevenue
    Joe Burke, vice president of marketing at PrimeRevenue
    Joe Burke, vice president of marketing at PrimeRevenue
    Joe Burke, vice president of marketing at PrimeRevenue

ATLANTA, Feb. 23, 2012 Arketi Group, a high-tech business-to-business public relations and digital marketing firm, has been chosen by PrimeRevenue, the leading SaaS platform for Supply Chain Finance (SCF), as its agency of record.

PrimeRevenue provides a web-based, multi-bank SCF platform to buyers and their suppliers to increase cash, protect working capital, and reduce cost and risk throughout the supply chain. With the introduction of PrimeRevenue OpenSCi™ in January 2012, the company is evolving its SCF offering to cover a broader spectrum of financial needs for the world's largest supply chains.

“Arketi’s focus and expertise in business-to-business technology marketing solidified our decision to work with the firm,” said Joe Burke, vice president of marketing at PrimeRevenue. “Arketi has a carefully designed process for executing all levels of engagement, and we value their strategic thinking and counsel, as well as their creative talent.”

Arketi recently developed a new website and produced a video for PrimeRevenue to launch the company’s new positioning and offering. Arketi is applying both traditional and digital marketing practices, which will soon extend into public relations initiatives.

“PrimeRevenue is running the world’s largest Supply Chain Finance programs, offering an unmatched solution that targets a real market need,” said Rory Carlton, principal at Arketi Group. “The new website is only the first step in our rebranding efforts, which will further solidify PrimeRevenue’s prominence and visibility in the marketplace.”

About PrimeRevenue, Inc.
For Global 2000 organizations who view their supply chains as a strategic asset and are seeking to increase supply chain efficiency, PrimeRevenue is the leading provider of multi-bank Supply Chain Finance (SCF) technology and services. The PrimeRevenue OpenSCi™ SCF platform and working capital advisory services provide these organizations with the control and flexibility required to drive superior SCF results, reducing cost and capital risk throughout their supply chains and forging stronger supplier relationships. Headquartered in Atlanta, Georgia, USA, PrimeRevenue also has offices in Paris, Frankfurt and Prague in Europe, as well as in Melbourne, Australia, and operates some of the largest SCF programs for customers around the globe. For more information, visit www.primerevenue.com.

About Arketi Group
Arketi Group is a public relations (PR) and digital marketing firm that helps business-to-business (B2B) technology organizations accelerate growth through intelligent strategy, public relations, messaging, branding and demand generation. Consistently recognized by BtoB magazine as one of the nation's “Top BtoB Agencies,” Arketi helps its clients use marketing to generate revenue. Companies benefiting from this approach to B2B marketing include Cbeyond, Concurrent, CorFire, Knowlagent,Semprius and Xerox. For more information, call 404-929-0091 ext. 202 or visit www.arketi.com.