ATLANTA – April 5, 2012 – The Technology Association of Georgia (TAG), the state’s leading association dedicated to the promotion and economic advancement of Georgia’s technology industry crowned the University of Georgia Grady College of Journalism and Mass Communication (@UGAGrady) Georgia’s Technology Tweet Champion.
Sixteen of Georgia’s top technology tweeters (hand-selected by the Tournament committee) squared off in head-to-head matches where each player had only one tweet per round. That tweet had to include #WhereGALeads and a link to TAG’s latest video, GEORGIA: The Future for Technology. Once the player tweeted, it was up to his or her followers to retweet the original post. The player with the most retweets over the next 24 hours advanced to the next round in the Tournament.
The two week Tournament drove more than 2,500 tweets and retweets, sparked more than 2,000 unique video views and earned four of the top 20 trending Twitter topics for Atlanta for most of April 2 and 3.
"UGA's Grady College of Journalism and Mass Communication is honored to be the first winner of the inaugural Technology Tweet Tournament," said Sherrie Whaley, Grady's director of communications and @UGAGrady account administrator. "The social media contest was a brilliant way to drive awareness of Georgia's important technology sector. It was a hard-fought 24 hour battle with Georgia Tech's Stephen Fleming that wasn't really in hand until the last 30 minutes. Our 3,900+ followers are a passionate group who came through for us. We thank contest sponsors Arketi Group and TAG for the opportunity to participate."
Fleming advised his intra-state rivals at UGA that, "Revenge is a dish best served cold!"
TAG and partner, Arketi Group, a high-tech business-to-business public relations and digital marketing firm, launched the Technology Tweet Tournament on March 20 to find the state’s top technology tweeter and spread the word about Georgia’s growing technology industry.
“We were thrilled with the enthusiasm the technology community showed in supporting the Tournament,” said Tino Mantella, president and CEO of TAG. “TAG’s goal is to help Georgia get recognized as one of the top five states for technology by 2015, and we believe that efforts such as this will help turn heads and get people across the globe interested in what is happening here in technology.”
“Launching a social media campaign to drive awareness of technology in Georgia only made sense when looking to promote the state’s technology community which last year had an economic impact of $113.1 billion in industry sales,” said Mike Neumeier, APR, principal at Arketi Group. “The engagement we saw from students at both UGA and Georgia Tech was incredible. We want college students to know about the state’s booming technology community so they remain in Georgia upon graduation.”
To view the interactive tournament bracket, the GEORGIA: The Future for Technology video and more information about the competition, visit www.techtweettournament.com.
About Arketi Group
Arketi Group is a public relations and digital marketing firm that helps business-to-business technology organizations accelerate growth through intelligent strategy, public relations, messaging, branding and demand generation. Consistently recognized by BtoB magazine as one of the nation's “Top BtoB Agencies,” Arketi helps its clients use marketing to generate revenue. Companies benefiting from this approach to marketing include Cbeyond, CorFire, Digital Assent, Jacada, Knowlagent and Xerox. For more information, call 404-929-0091 ext. 202 or visit www.arketi.com.
About The Technology Association of Georgia (TAG)
The Technology Association of Georgia (TAG) is the leading technology industry association in the state, serving more than 15,000 members and hosting over 200 events each year. TAG serves as an umbrella organization for 30 industry societies, each of which provides rich content for TAG constituents. TAG’s mission is to educate, promote, influence and unite Georgia’s technology community to foster an innovative and connected marketplace that stimulates and enhances a tech-based economy. The association provides members with access to networking and educational programs; recognizes and promotes Georgia’s technology leaders and companies; and advocates for legislative action that enhances the state’s economic climate for technology. Additionally, the TAG Education Collaborative (TAG’s charitable arm) focuses on helping science, technology, engineering and math (STEM) education initiatives thrive. For more information visit the TAG website at www.tagonline.org or TAG’s community website at www.TAGthink.com. To learn about the TAG-Ed Collaborative visit http://www.tagedonline.org/.