Prices at Planet Fitness are extremely low - just $10 a month. Besides the unbeatable value, Planet Fitness stands apart from other health clubs by providing a relaxed, hassle-free atmosphere. This includes a low tolerance for LunkheadT behavior like grunting and weight-dropping, and a commitment to helping people of various fitness levels by providing free fitness instruction to all new members.
"I probably talked to 35 Planet Fitness owners," Koskie said. "They were all excited about what they were doing-they believe in the model. I love the idea of giving the people here a great deal."
As a former member of high-price health clubs, Koskie, 36, says he has a special appreciation for Planet Fitness' high-value approach. "I never felt like I got my money's worth at an expensive gym," he added.
Koskie also was impressed by Planet Fitness' powerful branding and its ranking on Inc. Magazine's list of the fastest-growing private businesses in America for two years straight. In the United States, more than 2 million members have embraced Planet Fitness' Judgment Free Zoner atmosphere.
The Bloomington gym will feature 80 cardio machines, including treadmills, ellipticals, Arc Trainers and bikes. The cardio area will be equipped with 16 flat-screen televisions. The club will also have two full circuits of Cybex strength machines, a 30-minute Planet Fitness Express Circuit, four tanning booths, massage chairs and full locker rooms.
In addition to the $10-a-month membership, Planet Fitness also has the PF Black Cardr membership, which costs $19.99 a month and comes with free and unlimited tanning, free guest privileges, free use of massage chairs, 50 percent off all cooler drinks and access to all 300-plus clubs in the Planet Fitness chain.
About Planet Fitness
Founded in 1992, Planet Fitness is the fastest-growing health club company in the United States and ranks as the industry's leading innovator. Planet Fitness consisted of just four New Hampshire locations when it began franchising in 2003. Today, there are more than 300 Planet Fitness clubs in 35 states, and no other major gym operator even competes in the same niche or offers a comparable value. In 2009, Planet Fitness made the Inc. 500 list of America's fastest-growing private businesses. To learn more, please visit www.planetfitness.com.
Contact: Sarah Walsh, 612-419-8876