Action Tire Becomes an Certified Female Friendlyr Tire & Service Center in Barrie, Ontario

Action Tire Joins with to Offer Services Designed with Women Consumers in Mind

Action Tire, with 2 locations in Barrie Ontario, Canada is proud to announce they are ready to address the needs of women consumers, as part of the growing network of Certified Female Friendlyr locations in North America. Team members at Action Tire have completed a training and certification process to provide a Certified Female Friendlyr experience that exceeds women's expectations.

"We are delighted to call this city home as we continue to shape our future on the promise of providing the best possible tire service to the residents of Barrie. We see the importance of establishing positive, respectful, long term relationships on trust, not price, and bring convenience, safety and reliability with comfortable surroundings for women consumers," stated Alexa Labrecque.

Visit the Action Tire micro-site:
locations at 696 Bayview Drive, Barrie, Ontario L4N 9A6 and 40 Morrow Road, Barrie, Ontario L4N 3V8

To become Certified Female Friendlyr, Action Tire personnel completed an extensive training program on how to best serve women. Action Tire employees will participate in year-round instruction to enhance their awareness, appreciation, and commitment to a female-friendly service experience. Action Tire will also benefit from a unique marketing support program designed to reach out and build lasting relationships with women customers.

"Women influence 85 percent of the buying decisions in North American households, effectively becoming the family's chief purchasing officer," says Jody DeVere, CEO of, Inc." AskPatty trains and certifies automotive businesses on how to communicate more effectively with women and ensure they feel safe, respected and empowered, which creates tremendous customer loyalty. Action Tire's commitment to women shows that management is serious about earning their business."

In conjunction with, Action Tire has launched a female-focused micro-site that provides the tools and resources most requested by women. The micro-site gives women the ability to schedule service appointments, access coupons and discounts, and learn more about car buying and maintenance online from the comfort of their home or office. The micro-site is easily accessed by searching on, or by going directly to their site.

About Action Tire
Peter and Alexa Labrecque are the founders and owners of Action Tire (Al's Wholesale Tire), providing tire sales, service and tire storage, with 2 locations servicing customers in Barrie and Simcoe County. Action Tire offers tires and service for all seasons, for all automobiles, light trucks, SUV, recreational vehicles, four wheelers, ATV, boat trailers, utility trailers, lawn & garden and even golf carts.

Action Tire is committed to ensuring its customers enjoy the best possible service available, and has become Central Ontario's Authority in Tire Sales and Service. As the company adopts new services and acquires new patrons, it has never lost sight of what ensured its original success: taking care of all customers by treating them with honesty and integrity.

About, Inc.
With international headquarters in Thousand Oaks, California,, Inc. takes a two-pronged approach to revolutionizing the women's automotive retail market: For consumers, the website, is a safe and reliable source for expert automotive advice and research. For auto dealers, tire dealers, collision centers, auto service and repair centers, the revolutionary Certified Female Friendlyr program, designed from the ground up, trains and certifies automotive retail and service centers on how to attract, sell, retain and increase loyalty with women customers.

Women can find an Ask Patty Certified Female Friendlyr auto dealer, tire dealer, collision center, auto service and repair centers using the location search at

Go here to learn how to become Ask Patty Certified Female Friendlyr.

AskPattyr and Certified Female Friendlyr are U.S. registered trademarks owned by, Inc.