"I am getting so nervous just thinking about dealing with a slick and shifty car salesman that I practically break out in hives." "I hear this near phobic response from women on a daily basis. Somewhere along the line a lot of women developed some real tension about buying cars. Partly due to the fear of the unknown and partly due to the callous and disrespectful treatment handed out by far too many dealerships", says Rexanne, founder of the Queen of Cars advice website at www.queenofcars.us. "I made up my mind to change all of that. My mission is to create a comfortable atmosphere of trust so that any woman can purchase a car without feeling that she was pressured, degraded, or cheated. To put it plainly, I insure that every woman that I consult is treated exactly the way that I would want to be treated were I in her shoes", said Smith.
To become AskPatty.com Certified Female Friendlyr, Rexanne Smith completed an extensive training program on how to best serve women. She will participate in year-round instruction to enhance awareness, appreciation, and commitment to a female-friendly service experience. Alabama's Queen of Cars will also benefit from a unique marketing support program designed to reach out and build lasting relationships with women customers.
"Women influence 85 percent of the buying decisions in North American households, effectively becoming the family's chief purchasing officer," says Jody DeVere, CEO of AskPatty.com, Inc." AskPatty trains and certifies automotive businesses on how to communicate more effectively with women and ensure they feel safe, respected and empowered, which creates tremendous customer loyalty. Rexanne Smith's commitment to women shows that she is serious about educating and empowering women in today's automotive market."
In conjunction with AskPatty.com, Alabama's Queen of Cars has launched a female-focused micro-site that provides the tools and resources most requested by women. The micro-site gives women the ability to schedule service appointments, access coupons and discounts, and learn more about car buying and maintenance online from the comfort of their home or office. The micro-site is easily accessed by searching on AskPatty.com, or by going directly to their site.
Rexanne Smith currently works at Crown Nissan in Hoover, Alabama at the management level. She has made it a personal goal to see to it that women are treated differently than what has been the norm in the past. She has assembled a "team" of salespeople that she has full confidence in where the female shopper is concerned. Her sales team there is made up of experienced, kind and respectful salespeople who always treat their female customers with respect, and she has written a helpful car buying guide specifically designed to help female car buyers get the most for their money while avoiding the pitfalls experienced at other automobile dealerships
With international headquarters in Thousand Oaks, California, AskPatty.com, Inc. takes a two-pronged approach to revolutionizing the women's automotive retail market: For consumers, the AskPatty.com website, is a safe and reliable source for expert automotive advice and research. For auto dealers, tire dealers, collision centers, auto service and repair centers, the revolutionary AskPatty.com Certified Female Friendlyr program, designed from the ground up, trains and certifies automotive retail and service centers on how to attract, sell, retain and increase loyalty with women customers.
Women can find an Ask Patty Certified Female Friendlyr auto dealer, tire dealer, collision center, auto service and repair centers using the location search at AskPatty.com.
Visit the Queen of Cars micro-site:
Go here to learn how to become Ask Patty Certified Female Friendlyr.
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