Alta View Tires and Service Becomes an Certified Female Friendlyr Service and Repair Center in Sandy, Utah

Alta View Tires and Service Joins with to Offer Services Designed with the Women Consumer in Mind

Alta View Tires and Service, of Sandy, Utah, is proud to announce they are ready to address the needs of women consumers, as part of the growing network of Certified Female Friendlyr Service Centers in North America.  Team members at Alta View Tires and Service have completed a training and certification process to provide a Certified Female Friendlyr experience that exceeds women's expectations.

"Over 60% of the customers at Alta View Tires & Service are women.  We realize this male dominated industry needs to better communicate and understand the needs of women.  Alta View Tires & Service is happy to have found a partner in, who can provide the training and support to enhance the experience our female customers receive," stated Tom Lund, Owner, Alta View Tires and Service.

Visit the Alta View Tires and Service micro-site here, or visit in person at 1190 East 9400 South, Sandy, Utah 84094

To become Certified Female Friendlyr, Alta View Tires and Service personnel completed an extensive training program on how to best serve women. Alta View Tires and Service employees will participate in year-round instruction to enhance their awareness, appreciation, and commitment to a female-friendly service experience. Alta View Tires and Service will also benefit from a unique marketing support program designed to reach out and build lasting relationships with women customers.

"Women influence 85 percent of the buying decisions in North American households, effectively becoming the family's chief purchasing officer," says Jody DeVere, CEO of, Inc."  AskPatty trains and certifies automotive businesses on how to communicate more effectively with women and ensure they feel safe, respected and empowered, which creates tremendous customer loyalty. Alta View Tires and Service commitment to women shows that management is serious about earning their business."

In conjunction with, Alta View Tires and Service has launched a female-focused micro-site that provides the tools and resources most requested by women. The micro-site gives women the ability to schedule service appointments, access coupons and discounts, and learn more about car buying and maintenance online from the comfort of their home or office. The micro-site is easily accessed by searching on, or by going directly to their site.

About Alta View Tires and Service
Alta View Tires and Service has been in the same location for 20 years.  A Bumper to Bumper Certified Service Center, with ASE Certified Technicians.  One of the few shops in the Salt Lake City area to qualify for the prestigious ASE Blue Seal of Excellence, meaning they know how to fix your car and guarantee everything. 

Alta View Tires and Service donated 2 refurbished cars to Victims of Domestic Violence through Charity Cars, and continues to participate in community events when possible, including sponsoring local youth sports teams.  They also provide educational classes geared specifically toward women and teen drivers to empower them and help them make good decisions when confronted with vehicle maintenance and repairs.

About, Inc.
With international headquarters in Thousand Oaks, California,, Inc. takes a two-pronged approach to revolutionizing the women's automotive retail market: For consumers, the website, is a safe and reliable source for expert automotive advice and research. For auto dealers, tire dealers, collision centers, auto service and repair centers, the revolutionary Certified Female Friendlyr program, designed from the ground up, trains and certifies automotive retail and service centers on how to attract, sell, retain and increase loyalty with women customers.

Women can find an Ask Patty Certified Female Friendlyr auto dealer, tire dealer, collision center, auto service and repair centers using the location search at

Go here to learn how to become Ask Patty Certified Female Friendlyr.

AskPattyr and Certified Female Friendlyr are U.S. registered trademarks owned by, Inc.