American Tire & Auto Becomes Alaska's First, Inc. Certified Female Friendlyr Tire and Service Center

American Tire & Auto Joined with to Offer New Services Designed with Women Consumer in Mind

American Tire & Auto is pleased to announce they have completed Certified Female Friendlyr training and is now Alaska's first Certified Female Friendlyr tire retailer and service center. To achieve certified status, their personnel completed over 10 hours of training on how to better meet the expectations of the woman consumer.

"Up until now, like many automotive businesses, we thought the obvious goal was to ensure that
women were treated the same as men. Through the Ask Patty for Tire Dealers & Service Centers Program, we've learned that treating women the same as men does not necessarily yield the ideal experience for women. This may not sound profound, but with an increased awareness of what elements women seek in a positive automotive servicing experience, our service centers are better prepared to meet and exceed the expectations of our female customers" stated Valda McMahan, President/Founder, American Tire & Auto.

Co-developed by and leading tire industry magazine Tire Review, the multi-dimensional program will help tire retailers and their staffs to improve their marketing and sales skills and become's Certified Female Friendlyr through a high-level, market-specific training program. In addition, the Ask Patty for Tire Dealers & Service Centers Program will assist dealers in reaching and building lasting relationships with women tire and vehicle service customers through a unique marketing support program.

An Ask Patty for Tire Dealers & Service Centers Program certified tire retailer creates an inviting and comfortable environment where women feel welcome. They guarantee that the experience of repairing and maintaining a vehicle will be a pleasant one. Ask Patty trained and certified associates are held to a high level of customer satisfaction with women consumers.

Visit the American Tire & Auto Certified Female Friendlyr site at:

Along with the certification, American Tire & Auto has enhanced its website to cater more to women, thereby reinforcing their commitment to the Ask Patty Program. This latest design integrates seamlessly to effectively deliver online information and services to female consumers. The new website can easily be found and accessed utilizing the Certified Female Friendlyr web icon on the existing American Tire & Auto website. American Tire & Auto's Female Friendly site is an extension of the main site, with many of the same features simply presented in a more appealing and inviting format for the female audience.

"Women are not the same as men, and they do not base their consumer decisions in the same way as
men. Business Week reports that women make over 80 percent of the buying decisions in U.S.
households today. In effect, they have become nearly every family's chief purchasing officer," says
Jody DeVere, President and CEO of "Businesses that do not change their approach to
communicate more effectively with women will get left behind and leave themselves open to being
over-taken by their competitors."

The new Ask Patty for Tire Dealers & Service Centers Program Certified Female Friendly virtual interactive training design and functionality are another industry first from, the company that initially developed the most comprehensive solution available to automobile dealers and service centers for engaging, selling, servicing, and retaining women customers. The AskPatty web sites are the first designed specifically for women and provide the tools and resources most requested by women.

About American Tire & Auto
This locally owned business was started by pioneer Alaskans, Ronald and Valda McMahan, in 1974. Since that time, over 35 years ago; it has grown from a small warehouse on the outskirts of town to one of Alaska's largest independently owned and operated tire and automotive service centers. American Tire Warehouse, Inc. now encompasses 5 locations; 3 in Anchorage and 2 in Fairbanks. The 5 locations are now operated by 4 of the founders' children, who have worked the business since young teenagers. American Tire was one of the first to bring Bridgestone Tires to Alaska during the pipeline years for use on the "haul road". This company has been the leader in introducing many of the top name-brand tires to Alaska. American Tire strives to bring skill and professionalism to the tire business. Rawn Marie McMahan-Vice President of Personnel introduced the Tire Industries' ATS certification program to Alaska. This is the national certification for professional tire retailers. The company believes the training enhances the safety of both their tire technicians, as well as the customers. Valda J. McMahan, the company's President, worked for many years with the political and legislative process of Alaska's government and since has been a driving force behind many worldwide humanitarian causes; namely the Rwanda efforts. Statewide and locally we support Special Olympics and our local Food Banks. Both mother and daughter were the first women from Alaska to be the state directors for NTDRA. Brothers and Co-Vice-Presidents, Mark and Bryan McMahan, are regional managers. American Tire looks forward to serving the needs of the vastly growing female market.

Visit American Tire & Auto site at:

About, Inc
The, Inc. website and blog is a safe place for women to get advice on car buying, maintenance and other automotive related topics. Women can shop for vehicles and services at our network of Certified Female Friendlyr retailers across the U.S. is a member and 2009 corporate sponsor of the Women's Automotive Association International based in Detroit, MI, Board member of the, Member of the California board, on the Women's Board of the Car Care Council, a SEMA member and a member of the SEMA Business Women's Networking Group. is partnered with,,,,, NIADA,,, MyAutoLoan, Aware and

About Tire Review magazine
Founded in 1903, Tire Review is the oldest continually published magazine servicing the U.S. and Canadian tire industries, and was the first to help educate tire and vehicle service retailers on improving their relationships with female consumers. For more information on Tire Review, visit

Ask Patty Certified Tire Dealers & Service Centers Program:
Properly armed with the right tools and training, tire dealers and service centers can increase their share of the largest and fastest growing demographic of new vehicle buyers in the US -- Women. The Certified Female Friendlyr program was designed specifically for automotive retailers, tire dealers and service centers to attract, sell, retain and increase loyalty with women.

What Is An Certified Female Friendlyr Tire Dealer & Service Center?
An Certified Female Friendlyr tire dealer and service center creates a safe and comfortable environment where women feel welcome and make the experience of purchasing and maintaining her vehicle a pleasant one.

Ask Patty trained and certified Female Friendly tire and service retailers are held to a high level of customer satisfaction for women consumers.
Go here to learn how to become Certified Female Friendlyr: