American Tire & Auto Care Becomes an Certified Female Friendlyr Tire and Service Center in Old Bridge, New Jersey

American Tire & Auto Care Joins with to Offer Services Designed with Women Consumers in Mind

American Tire & Auto Care, of Old Bridge, New Jersey, is proud to announce they are ready to address the needs of women consumers, as part of the growing network of Certified Female Friendlyr Tire Centers in North America. Team members at American Tire & Auto Care have completed a training and certification process to provide a Certified Female Friendlyr experience that exceeds women's expectations.

"With women influencing over 85% of the buying decisions in households today, we at American Tire are excited to be teamed with AskPatty and their expert training. We are committed to a 100% positive buying experience for our female customers and will utilize the ongoing AskPatty training to help us realize that goal. Communication and trust are such key components in our industry and AskPatty will help us get the level of customer satisfaction needed for today's female customers," stated Mike DeStafono.

Visit the American Tire & Auto Care micro-site:
and at 2302 Route 516, Old Bridge, New Jersey 08857

To become Certified Female Friendlyr, American Tire & Auto Care personnel completed an extensive training program on how to best serve women. American Tire & Auto Care employees will participate in year-round instruction to enhance their awareness, appreciation, and commitment to a female-friendly service experience. American Tire & Auto Care will also benefit from a unique marketing support program designed to reach out and build lasting relationships with women customers.

"Women influence 85 percent of the buying decisions in North American households, effectively becoming the family's chief purchasing officer," says Jody DeVere, CEO of, Inc." AskPatty trains and certifies automotive businesses on how to communicate more effectively with women and ensure they feel safe, respected and empowered, which creates tremendous customer loyalty. American Tire & Auto Care's commitment to women shows that management is serious about earning their business."

In conjunction with, American Tire & Auto Care has launched a female-focused micro-site that provides the tools and resources most requested by women. The micro-site gives women the ability to schedule service appointments, access coupons and discounts, and learn more about car buying and maintenance online from the comfort of their home or office. The micro-site is easily accessed by searching on, or by going directly to their site.

About American Tire & Auto Care
American Tire & Auto Care, started in 1993, serves multiple communities in Central New Jersey. Their goal is for customer satisfaction, and employ ASE certified auto technicians to ensure that all work is done properly and efficiently. Auto technicians listen to the customers and make recommendations based on information gathered from communication and from a thorough inspection of every vehicle. They make sure the customer understands exactly what needs attention what services will be performed. Auto technicians participate in continuing education relating to their fields of expertise to stay on top of the industry.

About, Inc.
With international headquarters in Thousand Oaks, California,, Inc. takes a two-pronged approach to revolutionizing the women's automotive retail market: For consumers, the website, is a safe and reliable source for expert automotive advice and research. For auto dealers, tire dealers, collision centers, auto service and repair centers, the revolutionary Certified Female Friendlyr program, designed from the ground up, trains and certifies automotive retail and service centers on how to attract, sell, retain and increase loyalty with women customers.

Women can find an Ask Patty Certified Female Friendlyr auto dealer, tire dealer, collision center, auto service and repair centers using the location search at

Go here to learn how to become Ask Patty Certified Female Friendlyr.

AskPattyr and Certified Female Friendlyr are U.S. registered trademarks owned by, Inc.