"Over 60% of the customers at Anderson Tire & Auto are women. We realize in a male-dominated industry, there needs to be better communication and understanding of our customer's needs," stated Kyle Jones, owner, Anderson Tire & Auto Service. "Anderson Tire & Auto is happy to have found a partner in AskPatty.com, who can provide the training and support to enhance the experience for our female customers."
Visit the Anderson Tire & Auto Service micro-site:
and with locations at 869 West 1600 South, Clearfield, 84015 and 4752 South Redwood Road, Taylorsville, Utah 84123
To become AskPatty.com Certified Female Friendlyr, Anderson Tire & Auto Service personnel completed an extensive training program on how to best serve women. Anderson Tire & Auto Service employees will participate in year-round instruction to enhance their awareness, appreciation, and commitment to a female-friendly service experience. Anderson Tire & Auto Service will also benefit from a unique marketing support program designed to reach out and build lasting relationships with women customers.
"Women influence 85 percent of the buying decisions in North American households, effectively becoming the family's chief purchasing officer," says Jody DeVere, CEO of AskPatty.com, Inc." AskPatty trains and certifies automotive businesses on how to communicate more effectively with women and ensure they feel safe, respected and empowered, which creates tremendous customer loyalty. Anderson Tire & Auto Service's commitment to women shows that management is serious about earning their business."
In conjunction with AskPatty.com, Anderson Tire & Auto Service has launched a female-focused micro-site that provides the tools and resources most requested by women. The micro-site gives women the ability to schedule service appointments, access coupons and discounts, and learn more about car buying and maintenance online from the comfort of their home or office. The micro-site is easily accessed by searching on AskPatty.com, or by going directly to their site.
About Anderson Tire & Auto Service
Anderson Tire & Auto Service has been in business for nearly 20 years. Owner, Kyle Jones, started working for this company in 1994 as a service salesman. Anderson Tire & Auto grew to a large chain of 8 stores along the Salt Lake City Wasatch front.
In 2010, when Mr. Howard Anderson retired, Kyle purchased 2 of the 8 stores. Many of the technicians have been working for Anderson Tire & Auto for many years, and the entire team provides excellent customer service. The technicians and salesmen also keep up to date with new training when it becomes available.
Anderson Tire & Auto is also going green, with technology to convert gas vehicles to CNG (natural gas). The Taylorsville location has recently been updated to include state of the art equipment, and an updated showroom.
Anderson Tire & Auto has been a large supporter of the YMCA, the Boy Scouts, and actively support the local high schools.
About AskPatty.com, Inc.
With international headquarters in Thousand Oaks, California, AskPatty.com, Inc. takes a two-pronged approach to revolutionizing the women's automotive retail market: For consumers, the AskPatty.com website, is a safe and reliable source for expert automotive advice and research. For auto dealers, tire dealers, collision centers, auto service and repair centers, the revolutionary AskPatty.com Certified Female Friendlyr program, designed from the ground up, trains and certifies automotive retail and service centers on how to attract, sell, retain and increase loyalty with women customers.
Women can find an Ask Patty Certified Female Friendlyr auto dealer, tire dealer, collision center, auto service and repair centers using the location search at AskPatty.com.
Go here to learn how to become Ask Patty Certified Female Friendlyr.
AskPattyr and Certified Female Friendlyr are U.S. registered trademarks owned by AskPatty.com, Inc.