and BestMark, Inc. Form Alliance to Measure, Manage and Improve Customer Experience for Women with Automotive Retailers and BestMark, Inc. work to improve results with women at auto retail locations in the U.S. and Canada

Thousand Oaks, CA -- and BestMark, Inc. have announced a strategic alliance to provide car dealerships, tire dealers, collision centers, automotive service and repair centers with additional measurement tools to improve results with women in the U.S. and Canada.

"Leading companies recognize the link between creating memorable customer experiences and driving loyalty, advocacy, retention and future sales," stated Jody DeVere, CEO of, Inc. "No automotive retailer can afford to have a gap between the promise of quality and its actual delivery. That's exactly why has formed a strategic alliance with BestMark, the nation's premiere mystery shopping and customer experience measurement company. Combining mystery shopping with the training, a certification program for automotive retailers, ensures measurable ROI and ensures a Certified Female Friendlyr customer experience for women."

As one of the nation's first mystery shopping companies, founded nearly 25 years ago, BestMark's executive leadership team has played a large role in creating and shaping the mystery shop landscape as it exists today. BestMark is much more than a mystery shopping company; BestMark continues to be a thought leader in the customer experience research industry and serves as a valuable consultant to America's most innovative and customer-focused companies.

"Results don't happen by accident. Companies that create consistently exceptional customer experiences do not succeed because they offer better products at lower prices; they succeed because they build carefully aligned systems that everyone in the organization uses to measure, manage and improve the customer experience for all customers and in particular for women," stated Ann Jennings, President of BestMark, Inc. "When aligned properly with other measurement and management tools, mystery shop results can reliably predict customer satisfaction and future sales."

The BestMark mystery shopping program combined with the Certified Female Friendlyr program for automotive retailers will help focus and improve on the specific behaviors that drive not just customer delight for all consumers, but also allows companies to target those specific key drivers that delight and create loyalty among their female segment, thereby positively impacting sales and profitability.

About BestMark:

BestMark is a leading customer experience measurement and mystery shopping company serving some of the world's largest and most respected customer-focused brands across more than fifteen industries. The company has performed over 3.5 million service evaluations over its 24 year history using a national field force of evaluators with a reach that includes over 10,000 cities and towns. For more information about BestMark, visit
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With international headquarters in Thousand Oaks, California,, Inc. takes a two-pronged approach to revolutionizing the women's automotive retail market: For consumers, the website, is a safe and reliable source for expert automotive advice and research. For auto dealers, tire dealers, collision centers, auto service and repair centers, the revolutionary Certified Female Friendlyr program, designed from the ground up, trains and certifies automotive retail and service centers on how to attract, sell, retain and increase loyalty with women customers.

Women can find an Ask Patty Certified Female Friendlyr auto dealer, tire dealer, collision center, auto service and repair centers using the location search at

Go here to learn how to become Ask Patty Certified Female Friendlyr.

Ask Pattyr and Certified Female Friendlyr are registered trademarks of, Inc. Media Contact:
Carrie Stanford
Phone: 888-745-1928

BestMark, Inc Media Contact:
Emily Ryerse