Becomes a Member of The Automotive Oil Change Association

Automotive Marketing to Women pioneer, Inc. announced today it has become a member of the Automotive Oil Change Association, a trade organization for fast lube and other automotive service centers. CEO Jody DeVere will be speaking at the iFlex expo (, presented by the AOCA, on the importance of women consumers in quick lube and automotive service marketing.

Business Week reports that women make over 80 percent of the buying decisions in U.S. households today. "In effect, women have become nearly every family's chief purchasing officer," says Jody DeVere, president and CEO of "Businesses, particularly the quick lubes and service centers, that do not change their approach to communicate more effectively with women will get left behind and leave themselves open to being over-taken by their competitors." DeVere believes her company's new AOCA Member designation will not only help more fast lube locations become Ask Patty Certified Female Friendlyr, but will also help women consumers across North America to find reliable Ask Patty trained and certified service centers.

About The Automotive Oil Change Association
The Automotive Oil Change Association (AOCA) is a non-profit trade organization representing the convenient automotive service industry. The association was founded in 1987 and is headquartered in Richardson, Texas. AOCA is dedicated to enhancing the competency of fast lube owners, educating the public about the benefits of preventive automotive maintenance and maintaining a favorable business environment for the industry.

AOCA members adhere to a code of ethics and a standard of service excellence. Members provide "Professional service at YOUR Convenience" to the motoring public, helping to extend the life and safety factors of their motor vehicles through quality maintenance.

About, Inc.
With international headquarters in Thousand Oaks, California,, Inc. takes a two-pronged approach to revolutionizing the women's automotive retail market: For consumers, the website, is a safe and reliable source for expert automotive advice and research. For auto dealers, tire dealers, collision centers, auto service and repair centers, the revolutionary Certified Female Friendlyr program, designed from the ground up, trains and certifies automotive retail and service centers on how to attract, sell, retain and increase loyalty with women customers.

Women can find an Ask Patty Certified Female Friendlyr auto dealer, tire dealer, collision center, auto service and repair centers using the location search at

Go here to learn how to become Ask Patty Certified Female Friendlyr.

AskPattyr and Certified Female Friendlyr are registered trademarks of, Inc.