Launches Female Friendly Auto Industry Study

Study will provide insights into what women look for and need from the automotive industry

It is apparent that the business model employed in the automotive industry is broken. Companies from car makers and suppliers all the way down to the corner garage are looking for ways to reinvent themselves. Part of the problem for this long time male dominated industry is a lack of understanding of female consumers.

To help solve the problem is launching an industry-wide, in-depth study that will provide insights into what women look for and need from the automotive industry. The study will result in hard data covering not just the car buying experience but every point of contact women have with the industry.

"Women influence 85 percent of the buying decisions in North American households, effectively becoming the family's 'chief purchasing officer,'" says Jody DeVere, President and CEO of "And that's certainly true of car-related purchases and services."

Armed with insights from the study industry executives and managers will be better able to capitalize on the largely untapped female market automotive products and services.

"People are always complaining about their experiences and how they are treated in the automotive world. Now they have a chance to do something about it by participating in our study," said Jim Spoonhower of Fast Lane Research. "The whole automotive industry is looking for what needs to be fixed in order to bring customers back, the survey data will give them indications of where the real problems are."

About, Inc. represents female consumers, who buy approximately 60% of all new cars, 53% of used cars, 40% of trucks, and 60% of passenger tires. In fact, women have influence on a whopping 85% of all automotive purchases. Despite their tremendous purchasing power, the majority of women find automotive-related shopping and servicing an unpleasant experience. is here for them.
With international headquarters in Thousand Oaks, California,, Inc. takes a two-pronged approach to revolutionizing the women's automotive retail market: The website for consumers and the Ask Patty Certified Female Friendlyr Program for automotive retailers.

The Ask Patty Certified Female Friendly Program, designed from the ground up, trains automotive retailers, including service and repair centers to attract, sell, and retain women's business by guaranteeing a pleasant experience; one where women are welcomed, respected, and free from high-pressure sales tactics. Properly armed with the right tools and training, automotive retailers across the U.S. and Canada can increase their share of the largest and fastest-growing demographic of automotive consumers -- women.

Go here to learn how to become an Ask Patty Certified Female Friendly retailer or visit

AskPatty.comr and Certified Female Friendlyr are registered trademarks of, Inc.

About Fast Lane Research is a market research firm established specifically to study the automotive industry. Company principals have more than 20 years of automotive research experience. The staff of Fast Lane Research are "car guys" first and researchers second, which makes company analysis and insights that much more valuable to the automotive industry. Fast Lane Research is a company dedicated to meeting customer's needs, and accepts nothing less than 100% customer satisfaction.

For more info on Fast Lane Research visit