Ball Tire and Automotive Becomes an Certified Female Friendlyr Service Center in Fresno, California

Ball Tire and Automotive Joins with to Offer Services Designed with Women Consumers in Mind

Ball Tire and Automotive in Fresno, California, is proud to announce they are ready to address the needs of women consumers, as part of the growing network of Certified Female Friendlyr locations in North America. Team members at Ball Tire and Automotive have completed a training and certification process to provide a Certified Female Friendlyr experience that exceeds women's expectations.

"Becoming a part of was very important to us. We hear stories about women taking their cars in elsewhere and feeling like they were being taken advantage of all the time. When you come to Ball Tire you can expect to get good quality service. We explain in detail what is wrong with your vehicle and give you options that fit your budget. We also understand that sometimes being able to speak to another female can make women feel more at ease when it comes to the auto industry. Our Service Writer, Mariam, who has been with us for 6 years and in the auto industry for 8 years, has a personal understanding of the needs and concerns of women and mothers in today's economy," stated Michael Poulsen, General Manager.

Visit the Ball Tire and Automotive micro-site:
and at 4741 E. Kings Canyon Road, Fresno, California 93702

To become Certified Female Friendlyr, Ball Tire and Automotive personnel completed an extensive training program on how to best serve women. Ball Tire and Automotive employees will participate in year-round instruction to enhance their awareness, appreciation, and commitment to a female-friendly service experience. Ball Tire and Automotive will also benefit from a unique marketing support program designed to reach out and build lasting relationships with women customers.

"Women influence 85 percent of the buying decisions in North American households, effectively becoming the family's chief purchasing officer," says Jody DeVere, CEO of, Inc." AskPatty trains and certifies automotive businesses on how to communicate more effectively with women and ensure they feel safe, respected and empowered, which creates tremendous customer loyalty. Ball Tire and Automotive's commitment to women shows that management is serious about earning their business."

In conjunction with, Ball Tire and Automotive has launched a female-focused micro-site that provides the tools and resources most requested by women. The micro-site gives women the ability to schedule service appointments, access coupons and discounts, and learn more about car buying and maintenance online from the comfort of their home or office. The micro-site is easily accessed by searching on, or by going directly to their site.

About Ball Tire and Automotive
Jim Ball started Ball Tire back in 1960. With 51 years in the community, Ball Tire has worked hard to make a lasting connection with the people in the surrounding valley.

At Ball Tire, they are committed to offer you the latest in parts and products, at the best prices and with unparalleled service. "We pledge our best efforts to make your experience both beneficial and enjoyable. Once you try us, we're sure you'll be back for more!"

Giving back to the community is an important part of living and thriving in the Valley. Here are a few the awards and accomplishments achieved over the years working in the community: Wheels of Hope, Turkey Drives, Donations To SPCA, ARC Fresno, Television Station KQED, and Free Car Care Fair Events. They have been recognized by such people and organizations as The Kings Canyon Enhancement Association, Mayor Ashley Swearengin and City Council Member Mike Dages to name a few.

About, Inc.
With international headquarters in Thousand Oaks, California,, Inc. takes a two-pronged approach to revolutionizing the women's automotive retail market: For consumers, the website, is a safe and reliable source for expert automotive advice and research. For auto dealers, tire dealers, collision centers, auto service and repair centers, the revolutionary Certified Female Friendlyr program, designed from the ground up, trains and certifies automotive retail and service centers on how to attract, sell, retain and increase loyalty with women customers.

Women can find an Ask Patty Certified Female Friendlyr auto dealer, tire dealer, collision center, auto service and repair centers using the location search at

Go here to learn how to become Ask Patty Certified Female Friendlyr.

AskPattyr and Certified Female Friendlyr are U.S. registered trademarks owned by, Inc.