"We have always been proud of the personal service we provide here," says Bob Cornwall, Operations Manager of Bill's Quality Auto Care. "We realize it is very important for us to address the specific needs of the female consumer, who are a large portion of the market. This program gives us the support and guidance to make sure we stay on the right track."
To complete their certification, Bill's Quality Auto Care personnel completed an extensive training program on how to best serve women. Bill's Quality Auto Care employees will receive the benefit of year-round support and instruction to enhance their awareness, appreciation, and commitment to a female friendly service experience. Additionally, Bill's Quality Auto Care will benefit from a unique marketing support program designed to reach out and build lasting relationships with women customers in their community.
"Women influence 85 percent of the buying decisions in North American households, effectively becoming the family's chief purchasing officer," says Jody DeVere, CEO of AskPatty.com, Inc. "We train and certifiy automotive businesses on how to communicate more effectively with women and ensure they feel safe, respected and empowered, which creates tremendous customer loyalty. Bill's Quality Auto Care's commitment to women shows that their business is serious about earning and keeping their patronage."
In conjunction with their certified status, Bill's Quality Auto Care has launched a female-targeted microsite that serves as a portal for women searching for a female friendly service provider on the AskPatty.com homepage. The micro-site gives women the ability to schedule service appointments, access coupons and discounts, and learn more about car buying and maintenance online from the comfort of their home or office.
Visit the Bill's Quality Auto Care micro-site at http://femalefriendlydealer.askpatty.com/?d=Bills_Quality_Auto_Care
or in person at 2016 Donville Ave., Simi Valley, CA 93065
About Bill's Quality Auto Care
Bill's Quality Auto Care is Simi Valley and Moorpark, CA top AAA Approved Auto Repair Company. Having been in business over 18 years, they have repeatedly achieved 100% Customer Satisfaction Ratings from AAA's independent surveys of our customers. Aside from their AskPatty.com certification, they are proud to be among the 5% of Southern California automotive repair shops to earn AAA Approved status, as well as the ASE Blue Seal of Excellence distinction, for the very few recognized businesses that have displayed a very high level of commitment to excellence in service certifications and training. Add to this list their complimentary shuttle service, 24 hour online appointments at BillsQualityAutoCare.com, and the fact that they're open on Saturdays, and it's no surprise that Bill's Quality Auto ranks as Simi Valley and Moorpark's premier auto repair company.