Boardwalk Volkswagen Extends Their Partnership as the only Certified Female Friendlyr Dealer in Richardson, Texas

Boardwalk Volkswagen Joins with to Offer New Services Designed with the Women Consumer in Mind

Boardwalk Volkswagen is pleased to announce they are continuing with the Certified Female Friendlyr training, and is the only Certified Female Friendlyr dealer in Richardson, Texas. To achieve certified status, their personnel completed online training on how to better meet the expectations of the woman consumer. This is the second round of training and certification undertaken by the team members of Boardwalk Volkswagen in its ongoing commitment to providing superior customer service. Serving areas of Richardson, Dallas, Plano, Irving, and Carrollton, Texas.

An Certified Female Friendlyr dealership creates an inviting and comfortable environment where women feel welcome. They guarantee that the experience of purchasing and maintaining a vehicle will be a pleasant one. Ask Patty trained and certified dealers are held to a high level of customer satisfaction with women consumers.

Visit the Boardwalk Volkswagen Certified Female Friendly site at:

Along with the certification, Boardwalk Volkswagen has enhanced its website to cater more to women, thereby reinforcing their commitment to the AskPatty Dealer Program. This latest design integrates seamlessly with the existing dealership website for their vehicle lines and provides a platform to effectively deliver online information and services to female consumers. The new website can easily be found and accessed utilizing the Certified Female Friendlyr web icon on the existing Boardwalk Volkswagen website. The Certified Female Friendlyr site is an extension of the main site, with many of the same features simply presented in a more appealing and inviting format for the female audience.

The Certified Female Friendlyr program helps automotive organizations build, develop and maintain a high-performance workforce aimed at improving communication with women by offering virtual interactive training that transforms workforce performance management into an ongoing, dynamic process.

"Women are not the same as men, and they do not make purchasing decisions in the same way as men. Women not only communicate differently, but also buy differently. Business Week reports that women make over 80 percent of the buying decisions in US households today. In effect, they have become nearly every family's chief purchasing officer," says Jody DeVere, President and CEO of "Businesses that do not change their approach to communicating more effectively with women will get left behind and leave themselves open to being over-taken by their competitors."

The new Certified Female Friendlyr virtual interactive training design and functionality are another industry first from, the company, which initially developed the most comprehensive solution available to automobile dealers for engaging, selling, and retaining women customers. The AskPatty co-branded websites are the first designed specifically for women and provide the tools and resources most requested by women.

About Boardwalk Volkswagen
Boardwalk Volkswagen serving Richardson, Dallas, Plano, Irving, and Carrollton, TX. Our dealership offers New and Used Car, Truck, SUV sales and service. We take pride in the vehicles we sell and our friendly staff at Boardwalk Volkswagen is eager to assist you in each step of your car buying process.

At Boardwalk Volkswagen, we also provide easy access to the most up-to-date Internet tools. From quickly viewing our inventory of new Volkswagens, pre-owned Volkswagens and our entire used car inventory, to online specials, research and compare your new vehicle, apply for financing or schedule your next service appointment. We make each experience at our dealership a pleasant one for the customer.

Visit the Boardwalk Volkswagen site at:

About, Inc.
The, Inc. website and blog is a safe place for women to get advice on car buying, maintenance and other automotive related topics. Women can shop for vehicles at our network of Certified Female Friendly retailers across the U.S. is a member and 2009 corporate sponsor of the Womens Automotive Association International based in Detroit, MI, Board member of the, Member of the California board, on the Women's Board of the Car Care Council, a SEMA member and a member of the SEMA Business Womens Networking Group. is partnered with AutoNet TV,,,,,, NIADA,,, MyAutoLoan, Aware and

Ask Patty Certified Dealer Program:
Properly armed with the right tools and training, automotive retailers can increase their share of the largest and fastest growing demographic of new vehicle buyers in the US -- Women. The AskPatty Certified Female Friendlyr program was designed specifically for automotive retailers to attract, sell, retain and increase loyalty with women.

What Is An AskPatty Certified Female Friendlyr Automotive Retailer?
An AskPatty Certified Female Friendlyr automotive retailer creates a safe and comfortable environment where women feel welcome and make the experience of purchasing and maintaining her vehicle a pleasant one. AskPatty trained and certified retailers are held to a high level of customer satisfaction for women consumers.
Go here to learn how to become Certified Female Friendlyr: