Brahler Tire & Lube Centers, in Springfield, Illinois, are proud to announce they are addressing the needs of women consumers, as part of the growing nationwide network of AskPatty.com Certified Female Friendly® locations.
Team members at Brahler Tire & Lube Centers have completed training and a certification to provide a Certified Female Friendly® experience that exceeds women’s expectations.
Elizabeth Brahler coordinates the AskPatty.com program in Springfield. “We have remodeled and brightened our waiting rooms, added televisions and more comfortable surroundings. There are children’s areas with crayons and paper to keep kids busy. By making our stores female friendly, we believe that we enhanced the overall customer experience for both women and men.”
In conjunction with AskPatty.com, Brahler Tire & Lube Centers have launched a female-focused micro-site that provides the tools and resources most requested by women. The micro-site gives women the ability to schedule service appointments, access coupons and discounts, and learn more about car buying and maintenance online from the comfort of their home or office.
Visit the Brahler Tire & Lube Centers micro-site:
To become AskPatty.com Certified Female Friendly®, Brahler Tire & Lube Centers personnel completed an extensive training program on how to best serve women.
Brahler Tire & Lube Centers’ employees participate in year-round instruction to enhance their awareness, appreciation, and commitment to a female-friendly service experience. Brahler Tire & Lube Centers also benefit from a unique marketing support program designed to reach out and build lasting relationships with women customers.
"Women influence 85 percent of the buying decisions in North American households, effectively becoming the family's chief purchasing officer," says Jody DeVere, CEO of AskPatty.com, Inc. "AskPatty trains and certifies automotive businesses on how to communicate more effectively with women and ensure they feel safe, respected and empowered, which creates tremendous customer loyalty. Brahler Tire & Lube Centers’ commitment to women shows that Brahler is serious about serving women’s vehicle maintenance needs."
Locally owned, Brahler's has been serving Springfield motorists since 1971. Brahler’s operates six locations at: 531 East Laurel, 1701 S. Sixth Street, 700 North Grand Ave E., 1557 Wabash, 1950 N. Dirksen and 1031 W. Jefferson, Springfield, Illinois.
About AskPatty.com, Inc.
With international headquarters in Thousand Oaks, California, AskPatty.com, Inc. takes a two-pronged approach to revolutionizing the women's automotive retail market: For consumers, the AskPatty.com website, is a safe and reliable source for expert automotive advice and research. For auto dealers, tire dealers, collision centers, auto service and repair centers, the revolutionary AskPatty.com Certified Female Friendly® program, designed from the ground up, trains and certifies automotive retail and service centers on how to attract, sell, retain and increase loyalty with women customers.
AskPatty® and Certified Female Friendly® are U.S. registered trademarks owned by AskPatty.com, Inc.