Broad Street Auto & Tire Becomes an Certified Female Friendlyr Service Center in Richmond, Virginia

Broad Street Auto & Tire Joins with to Offer Services Designed with Women Consumers in Mind

Broad Street Auto & Tire, Inc. in Richmond, Virginia, is proud to announce they are ready to address the needs of women consumers, as part of the growing network of Certified Female Friendlyr locations in North America. Team members at Broad Street Auto & Tire have completed a training and certification process to provide a Certified Female Friendlyr experience that exceeds women's expectations.

"We at Broad Street Auto & Tire are always looking for ways to improve what we are doing. We place a high value on our women customers and this training was just another way to let them know that we are truly committed to serving them.  Now that we are a woman-owned business it seemed like the perfect fit," stated Alice Coleman, Owner, Broad Street Auto & Tire

Visit the Broad Street Auto & Tire micro-site:
and at 2120 Lake Avenue, Richmond, Virginia 23230

To become Certified Female Friendlyr, Broad Street Auto & Tire personnel completed an extensive training program on how to best serve women. Broad Street Auto & Tire employees will participate in year-round instruction to enhance their awareness, appreciation, and commitment to a female-friendly service experience Broad Street Auto & Tire will also benefit from a unique marketing support program designed to reach out and build lasting relationships with women customers.

"Women influence 85 percent of the buying decisions in North American households, effectively becoming the family's chief purchasing officer," says Jody DeVere, CEO of, Inc." AskPatty trains and certifies automotive businesses on how to communicate more effectively with women and ensure they feel safe, respected and empowered, which creates tremendous customer loyalty. Broad Street Auto & Tire's commitment to women shows that management is serious about earning their business."

In conjunction with, Broad Street Auto & Tire has launched a female-focused micro-site that provides the tools and resources most requested by women. The micro-site gives women the ability to schedule service appointments, access coupons and discounts, and learn more about car buying and maintenance online from the comfort of their home or office. The micro-site is easily accessed by searching on, or by going directly to their site.

About Broad Street Auto & Tire
Broad Street Tire & Auto is a family-owned business, serving the same neighborhood for over 50 years. In September 2009, owner, Buddy Harris retired, and daughter, Alice Coleman, purchased the business to keep the family tradition going. The shop is looking to the future and is poised and ready for growth in the coming year and years to come. "I am my father's daughter and he instilled in me the same values and principles that he has," said Alice.

About, Inc.
With international headquarters in Thousand Oaks, California,, Inc. takes a two-pronged approach to revolutionizing the women's automotive retail market: For consumers, the website, is a safe and reliable source for expert automotive advice and research. For auto dealers, tire dealers, collision centers, auto service and repair centers, the revolutionary Certified Female Friendlyr program, designed from the ground up, trains and certifies automotive retail and service centers on how to attract, sell, retain and increase loyalty with women customers.

Women can find an Ask Patty Certified Female Friendlyr auto dealer, tire dealer, collision center, auto service and repair centers using the location search at

Go here to learn how to become Ask Patty Certified Female Friendlyr.

AskPattyr and Certified Female Friendlyr are U.S. registered trademarks owned by, Inc.