"When I first started this business, my late mother in-law, whose husband died at an early age, told me about her negative experiences she had when having her car worked on. She then proceeded to give me some instructions on how I should treat all my customers, but especially our female customers. Her rule number one was to treat everyone the way you want to be treated. I still think rule #1 is the most important rule a business can have," stated Bill Anders, Owner of Burlington Tire Service, Inc.
Visit the Burlington Tire Service micro-site:
and at 1222 S. Church Street, Burlington, North Carolina 27215
To become AskPatty.com Certified Female Friendlyr, Burlington Tire Service personnel completed an extensive training program on how to best serve women. Burlington Tire Service employees will participate in year-round instruction to enhance their awareness, appreciation, and commitment to a female-friendly service experience Burlington Tire Service will also benefit from a unique marketing support program designed to reach out and build lasting relationships with women customers.
"Women influence 85 percent of the buying decisions in North American households, effectively becoming the family's chief purchasing officer," says Jody DeVere, CEO of AskPatty.com, Inc. "AskPatty trains and certifies automotive businesses on how to communicate more effectively with women and ensure they feel safe, respected and empowered, which creates tremendous customer loyalty. Burlington Tire Service's commitment to women shows that management is serious about earning their business."
In conjunction with AskPatty.com, Burlington Tire Service has launched a female-focused micro-site that provides the tools and resources most requested by women. The micro-site gives women the ability to schedule service appointments, access coupons and discounts, and learn more about car buying and maintenance online from the comfort of their home or office. The micro-site is easily accessed by searching on AskPatty.com, or by going directly to their site.
About Burlington Tire Service
Burlington Tire Service, Inc. is one of Burlington's oldest independent tire and auto repair facilities. They have been in business since 1973, with an experienced staff of over 225 combined years in the tire and auto industry. Providing the best possible service to the auto, truck, farm and industrial tire service customer has always been the main focus. They sell all major tire brands, and service all vehicle makes and models, foreign and domestic.
"We have always strived to be a female friendly business and will never knowingly overcharge, patronize or sell our customers services they do not need or want. Our friendly staff has one common goal: making the customer #1." By joining the AskPatty.com, we feel we will elevate the level of service we provide our customers."
About AskPatty.com, Inc.
With international headquarters in Thousand Oaks, California, AskPatty.com, Inc. takes a two-pronged approach to revolutionizing the women's automotive retail market: For consumers, the AskPatty.com website, is a safe and reliable source for expert automotive advice and research. For auto dealers, tire dealers, collision centers, auto service and repair centers, the revolutionary AskPatty.com Certified Female Friendlyr program, designed from the ground up, trains and certifies automotive retail and service centers on how to attract, sell, retain and increase loyalty with women customers.
Women can find an Ask Patty Certified Female Friendlyr auto dealer, tire dealer, collision center, auto service and repair centers using the location search at AskPatty.com.
Go here to learn how to become Ask Patty Certified Female Friendlyr.
AskPattyr and Certified Female Friendlyr are U.S. registered trademarks owned by AskPatty.com, Inc.