"The majority of household buying decisions are made by women," states Bob DeStefano, owner of Country Road Automotive. DeStefano adds, "We want to make sure they are comfortable with the services being performed on their vehicles. Becoming Certified Female Friendlyr is just one of the many ways we can show our women customers we appreciate their business."
Visit the Country Road Automotive micro-site:
and at 580 Ryerson Road, Lincoln Park, New Jersey 07035
To become AskPatty.com Certified Female Friendlyr, Country Road Automotive personnel completed an extensive training program on how to best serve women. Country Road Automotive employees will participate in year-round instruction to enhance their awareness, appreciation, and commitment to a female-friendly service experience Country Road Automotive will also benefit from a unique marketing support program designed to reach out and build lasting relationships with women customers.
"Women influence 85 percent of the buying decisions in North American households, effectively becoming the family's chief purchasing officer," says Jody DeVere, CEO of AskPatty.com, Inc." AskPatty trains and certifies automotive businesses on how to communicate more effectively with women and ensure they feel safe, respected and empowered, which creates tremendous customer loyalty. Country Road Automotive's commitment to women shows that management is serious about earning their business."
In conjunction with AskPatty.com, Country Road Automotive has launched a female-focused micro-site that provides the tools and resources most requested by women. The micro-site gives women the ability to schedule service appointments, access coupons and discounts, and learn more about car buying and maintenance online from the comfort of their home or office. The micro-site is easily accessed by searching on AskPatty.com, or by going directly to their site.
About Country Road Automotive
Country Road Automotive has been in business since 1996. As an independent automotive repair shop, they pride themselves on award-winning customer service and go above and beyond what is expected. They are able to handle general automotive services like oil changes and other routine maintenance, but can also deal with every auto repair service from troubles with brakes and the electrical system, to problems with the transmission or exhaust system.
About AskPatty.com, Inc.
With international headquarters in Thousand Oaks, California, AskPatty.com, Inc. takes a two-pronged approach to revolutionizing the women's automotive retail market: For consumers, the AskPatty.com website, is a safe and reliable source for expert automotive advice and research. For auto dealers, tire dealers, collision centers, auto service and repair centers, the revolutionary AskPatty.com Certified Female Friendlyr program, designed from the ground up, trains and certifies automotive retail and service centers on how to attract, sell, retain and increase loyalty with women customers.
Women can find an Ask Patty Certified Female Friendlyr auto dealer, tire dealer, collision center, auto service and repair centers using the location search at
Go here to learn how to become Ask Patty Certified Female Friendlyr.
AskPattyr and Certified Female Friendlyr are U.S. registered trademarks owned by AskPatty.com, Inc.