Dean's Auto Repair Becomes an Certified Female Friendlyr Service Center in Madison, Wisconsin

Dean's Auto Repair Joins with to Offer Services Designed with the Women Consumer in Mind

Dean's Auto Repair of Madison, Wisconsin, is proud to announce they are ready to address the needs of women consumers, as part of the growing network of Certified Female Friendlyr locations in North America. Team members at Dean's Auto Repair have completed a training and certification process to provide a Certified Female Friendlyr experience that exceeds women's expectations.

"When the opportunity to join Ask arose, I felt it was a great opportunity to reach the increasing population of decision makers - women," states Dean Ekstrom, owner of Dean's Auto Repair. "Our customer base already includes valued female customers who have their vehicles serviced regularly, and it becomes more obvious this is the way our business will grow in the future."

Visit the Dean's Auto Repair micro-site, or in person at 935 Femrite Drive, Madison, WI 53716.

To become Certified Female Friendlyr, Dean's Auto Repair personnel completed an extensive training program on how to best serve women. Dean's Auto Repair employees will participate in year-round instruction to enhance their awareness, appreciation, and commitment to a female-friendly service experience. Dean's Auto Repair will also benefit from a unique marketing support program designed to reach out and build lasting relationships with women customers.

"Women influence 85 percent of the buying decisions in North American households, effectively becoming the family's chief purchasing officer," says Jody DeVere, CEO of, Inc." AskPatty trains and certifies automotive businesses on how to communicate more effectively with women and ensure they feel safe, respected and empowered, which creates tremendous customer loyalty. Dean's Auto Repair commitment to women shows that management is serious about earning their business."

In conjunction with, Dean's Auto Repair has launched a female-focused micro-site that provides the tools and resources most requested by women. The micro-site gives women the ability to schedule service appointments, access coupons and discounts, and learn more about car care online from the comfort of their home or office. The micro-site is easily accessed by searching on, or by going directly to their site.

About Dean's Auto Repair
Dean's Auto Repair was established in 1983 by business owner Dean Ekstrom. Prior to that time, Dean had already spent years working in the automotive repair industry. Two of Dean's technicians have been with him for over twenty years, and a third joined the company three years ago, bringing with him years of experience. Dean's Auto Repair is completely equipped to fully service the mechanical needs of both foreign and domestic vehicles.  Diagnostic equipment is updated regularly, to assure that the customer's needs are serviced without costly delays.

Dean recently spent several days in Connecticut attending hands-on training sessions designed to educate technicians on the more complex needs for servicing hybrid vehicles. There will be continuing education frequently as the changes and needs arise and as more and more hybrid vehicles require service.
Dean's Auto is affiliated with Napa AutoCare, Bumper to Bumper, AC Delco, and Mobil 1.  A member of the Better Business Bureau, Automotive Service Association, and Wisconsin-based organizations to keep current in the automotive industry.  Dean's also supports the two high schools in the immediate area - Monona Grove and Madison LaFollette - in addition to regular contributions to Wisconsin Special Olympics, Make a Wish Foundation, and other local organizations.

About, Inc.
With international headquarters in Thousand Oaks, California,, Inc. takes a two-pronged approach to revolutionizing the women's automotive retail market: For consumers, the website, is a safe and reliable source for expert automotive advice and research. For auto dealers, tire dealers, collision centers, auto service and repair centers, the revolutionary Certified Female Friendlyr program, designed from the ground up, trains and certifies automotive retail and service centers on how to attract, sell, retain and increase loyalty with women customers.

Women can find an Ask Patty Certified Female Friendlyr auto dealer, tire dealer, collision center, auto service and repair centers using the location search at

Go here to learn how to become Ask Patty Certified Female Friendlyr.

AskPattyr and Certified Female Friendlyr are registered trademarks of, Inc.