Demore's Automotive Becomes an Certified Female Friendlyr Service Center in Palmer, Massachusetts

Demore's Automotive Joins with to Offer Services Designed with the Women Consumer in Mind

Demore's Automotive of Palmer, Massachusetts, is proud to announce they are ready to address the needs of women consumers, as part of the growing network of Certified Female Friendlyr locations in North America. Team members at Demore's Automotive have completed a training and certification process to provide a Certified Female Friendlyr experience that exceeds women's expectations.

"The greatest awards we receive are the thank you letters from our customers," stated Michelle Demore, co-owner of Demore's Automotive

Visit the Demore's Automotive micro-site, or in person at 1221 Thorndike Street, Palmer, Massachsetts 01069.

To become Certified Female Friendlyr, Demore's Automotive personnel completed an extensive training program on how to best serve women. Demore's Automotive employees will participate in year-round instruction to enhance their awareness, appreciation, and commitment to a female-friendly service experience. Demore's Automotive will also benefit from a unique marketing support program designed to reach out and build lasting relationships with women customers.

"Women influence 85 percent of the buying decisions in North American households, effectively becoming the family's chief purchasing officer," says Jody DeVere, CEO of, Inc." AskPatty trains and certifies automotive businesses on how to communicate more effectively with women and ensure they feel safe, respected and empowered, which creates tremendous customer loyalty. Demore's Automotive commitment to women shows that management is serious about earning their business."

In conjunction with, Demore's Automotive has launched a female-focused micro-site that provides the tools and resources most requested by women. The micro-site gives women the ability to schedule service appointments, access coupons and discounts, and learn more about car care online from the comfort of their home or office. The micro-site is easily accessed by searching on, or by going directly to their site.

About Demore's Automotive
Demore's Automotive is family owned and operated by Jay and Michelle Demore. Servicing the Palmer area since 1997, the technicians take great pride in customer service and offering quality work using the latest tools and equipment.

As a professional automotive service center specializing in all areas of the customer's automobile, Demore's also offers local shuttle service to and from work or home. A clean waiting room with coffee and fresh baked pastries, along with a selection of customer-conveniences, such as a computerized invoicing system to update customer's on repairs and maintenance, customer reminders mailed out for oil changes, required factory services, and thank you cards, are just a few of the ways Demore's shows appreciation for their customers.

Demore's Automotive is ASA, ASE, and Certified Female Friendlyr. In support of the community, Demore's Automotive participates in the annual Relay For Life. They also sponsor women's car care clinics on site. Lori Johnson from Ladies, Start Your Engines presents the clinics to instruct women on how to change a tire, check tire pressure; fluid levels and general information to help women better understand their vehicle.

About, Inc.
With international headquarters in Thousand Oaks, California,, Inc. takes a two-pronged approach to revolutionizing the women's automotive retail market: For consumers, the website, is a safe and reliable source for expert automotive advice and research. For auto dealers, tire dealers, collision centers, auto service and repair centers, the revolutionary Certified Female Friendlyr program, designed from the ground up, trains and certifies automotive retail and service centers on how to attract, sell, retain and increase loyalty with women customers.

Women can find an Ask Patty Certified Female Friendlyr auto dealer, tire dealer, collision center, auto service and repair centers using the location search at

Go here to learn how to become Ask Patty Certified Female Friendlyr.

AskPattyr and Certified Female Friendlyr are registered trademarks of, Inc.