"Women now make the majority of purchasing decisions and many of those are auto repair and maintenance decisions. They need to know their repair facility will assess and prioritize the urgent repair versus the longer term considerations and explain the options in a way that allow the female customer to make informed decisions in a comfortable environment," states Dale Donovan, Vice President of Donovan's Auto & Tire Center.
Visit the Donovan's Tire & Auto Center micro-site here, or visit in person at 5601 Ridge Avenue, Cincinnati, OH 45213.
To become AskPatty.com Certified Female Friendlyr, Donovan's Tire & Auto Center personnel completed an extensive training program on how to best serve women. Donovan's Tire & Auto Center employees will participate in year-round instruction to enhance their awareness, appreciation, and commitment to a female-friendly service experience. Donovan's Tire & Auto Center will also benefit from a unique marketing support program designed to reach out and build lasting relationships with women customers.
"Women influence 85 percent of the buying decisions in North American households, effectively becoming the family's chief purchasing officer," says Jody DeVere, CEO of AskPatty.com, Inc." AskPatty trains and certifies automotive businesses on how to communicate more effectively with women and ensure they feel safe, respected and empowered, which creates tremendous customer loyalty. Donovan's Tire & Auto Center commitment to women shows that management is serious about earning their business."
In conjunction with AskPatty.com, Donovan's Tire & Auto Center has launched a female-focused micro-site that provides the tools and resources most requested by women. The micro-site gives women the ability to schedule service appointments, access coupons and discounts, and learn more about car care online from the comfort of their home or office. The micro-site is easily accessed by searching on AskPatty.com, or by going directly to their site.
About Donovan's Tire & Auto Center
Donovan's Auto and Tire Center was started in 1958 by Don Donovan, and has built an auto repair and tire business based on exceptional customer service. Don's sons Denny and Dale have carried on the great service tradition while keeping pace with the latest in diagnostic technology. The repair and tire business is supplemented by an Express Care oil change business also operated by Donovan family members.
Donovan's Tire & Auto Center's efforts are always geared toward education of their customers. Dale Donovan hosts a local radio show on radio station 55KRC, as well as presenting ASA (Automotive Service Association) Car Care Clinics in locations around Cincinnati. According to Dale, the secret to creating a satisfied repeat customer is not only bringing together highly skilled techs and state of the art diagnostic tools, but more importantly communicating the maintenance and repair needs of each vehicle to the customer in an honest manner. Donovan's staff realizes that there is no substitute for good word of mouth. Over the decades they have been in business, Denny and Dale have enjoyed seeing several generations of families bring their vehicles to Donovan's. Personal referrals by satisfied customers have not only been the fuel for their business success, but also the reason they have been listed in City Beat and Hometown Favorites for Best Auto Repair, and on Angie's List as a "super service provider."
About AskPatty.com, Inc.
With international headquarters in Thousand Oaks, California, AskPatty.com, Inc. takes a two-pronged approach to revolutionizing the women's automotive retail market: For consumers, the AskPatty.com website, is a safe and reliable source for expert automotive advice and research. For auto dealers, tire dealers, collision centers, auto service and repair centers, the revolutionary AskPatty.com Certified Female Friendlyr program, designed from the ground up, trains and certifies automotive retail and service centers on how to attract, sell, retain and increase loyalty with women customers.
Women can find an AskPatty Certified Female Friendlyr auto dealer, tire dealer, collision center, auto service and repair centers using the location search at AskPatty.com.
Go here to learn how to become AskPatty Certified Female Friendlyr.
AskPattyr and Certified Female Friendlyr are registered trademarks of AskPatty.com, Inc.