New Services Designed with the Women Consumer in Mind
Shoreline, WA January 20, 2009 -- Doug's Northwest Cadillac Hummer is pleased to announce they have completed AskPatty.com's Certified Female Friendly training and is now Shoreline's first Cadillac and Hummer Certified Female Friendly location. To achieve certified status, their personnel completed over 12 hours of online training on how to better meet the expectations of the woman consumer.
Doug's Northwest Cadillac/HUMMER is dedicated to idea of making every customer experience and positive one. They refer to it as the "Red Carpet Treatment". This means that the customer is considered a member of the family when they are a customer of the dealership.
An Ask Patty certified dealership creates an inviting and comfortable environment where women feel welcome. They guarantee that the experience of purchasing and maintaining a vehicle will be a pleasant one. Ask Patty trained and certified dealers are held to a high level of customer satisfaction with women consumers.
Along with the certification, Doug's Northwest Cadillac HUMMER has enhanced its website, http://www.dougsnorthwestcadillac.com/, to cater more to women, thereby reinforcing their commitment to the Ask Patty Dealer Program. This latest design integrates seamlessly with the existing dealership website for their Cadillac and HUMMER lines and provides a platform to effectively deliver online information and services to female consumers.
The new website can easily be found and accessed utilizing the Certified Female Friendly web icon on the existing, http://www.dougsnorthwestcadillac.com/, website. The Female Friendly site is an extension of the main site, with many of the same features simply presented in a more appealing and inviting format for the female audience.
The site provides a host of features to assist women through the automobile purchasing process, ultimately saving them valuable time.
Certified Female Friendly helps automotive organizations build, develop and maintain a high-performance workforce aimed at improving communication with women by offering virtual interactive training that transforms workforce performance management into an ongoing, dynamic process.
"Up until now, like most dealerships, we thought the obvious goal was to ensure that women were treated the same as men. Through the AskPatty program, we've learned that treating women the same as men does not necessarily yield the ideal experience for women. This may not sound profound, but with an increased awareness of what elements women seek in a positive automotive purchasing and servicing experience, our dealership is better prepared to meet and exceed the expectations of our female customers, Women are not the same as men, and they do not make purchasing decisions in the same way as men."
"Women not only communicate differently, but also buy differently. Business Week reports that women make over 80 percent of the buying decisions in US households today. In effect, they have become nearly every family's chief purchasing officer," says Jody DeVere, President of AskPatty.com. "Businesses that do not change their approach to communicating more effectively with women will get left behind and leave themselves open to being over-taken by their competitors."
The new Certified Female Friendly virtual interactive training design and functionality are another industry first from AskPatty.com, the company, which initially developed the most comprehensive solution available to automobile dealers for engaging, selling, and retaining women customers. The Ask Patty Web sites are the first designed specifically for women and provide the tools and resources most requested by women.
About Doug's Northwest Cadillac Hummer:
Doug's Northwest Cadillac HUMMER has been Shoreline's number one and most tenured Cadillac and HUMMER dealer in the Northwest. They are also the neighborhood Seattle Cadillac and HUMMER dealer, providing the best selection of new and pre-owned cars and SUVs.
The Shoreline Cadillac and HUMMER dealer staff members take great pride in delivering customers a pleasant and personalized buying experience. They are consistently recognized for their high customer satisfaction rating.
Doug's Northwest Cadillac Hummer also offers convenient access to their loaner and shuttle services, while their professionally trained parts, service, and body shop team ensures the proper performance of your vehicle.
Stay connected to the world with free access to wireless internet in their service lounge.
About AskPatty.com, Inc.:
The Ask Patty.com, Inc. website, blog and Second Life venue is a safe place for women to get advice on car purchases, maintenance and other automotive related topics. Women can shop for vehicles at our network of certified female friendly dealerships across the U.S.
AskPatty.com is a member and 2008 corporate sponsor of the Women's Automotive Association International based in Detroit, MI, Chair of the United Spinal Motorsports program, Member of the California Skills USA board, on the Women's Board of the Car Care Council, a SEMA member and a member of the SEMA Business Women's Networking Group.
Ask Patty Certified Dealer Program:
Properly armed with the right tools and training AskPatty.com Certified Female Friendly dealers can increase their share of the largest and fastest growing demographic of new vehicle buyers in the U.S. -- Women Consumers. The Ask Patty Certified Dealer program was designed specifically for car dealerships to attract, sell, retain and keep loyal women consumers.