"Up until now, like many automotive businesses, we thought the obvious goal was to ensure that women were treated the same as men. Through the AskPatty program, we've learned that treating women the same as men does not necessarily yield the ideal experience for women. This may not sound profound, but with an increased awareness of what elements women seek in a positive automotive servicing experience, our service centers are better prepared to meet and exceed the expectations of our female customers" stated Rebecca Tom, Service Consultant, EQ Muffler and Auto Center.
An AskPatty.com Certified Female Friendlyr Service Center creates an inviting and comfortable environment where women feel welcome. They guarantee that the experience of repairing and maintaining a vehicle will be a pleasant one. AskPatty trained and certified associates are held to a high level of customer satisfaction with women consumers.
Visit the EQ Muffler and Auto Center Certified Female Friendlyr site at: http://femalefriendlydealer.askpatty.com/index.php?d=EQ_Muffler&
"Women are not the same as men, and they do not base their consumer decisions in the same way as men. Business Week reports that women make over 80 percent of the buying decisions in U.S. households today. In effect, they have become nearly every family's chief purchasing officer," says Jody DeVere, President and CEO of AskPatty.com "Businesses that do not change their approach to communicate more effectively with women will get left behind and leave themselves open to being over-taken by their competitors."
The new AskPatty.com Certified Female Friendlyr virtual interactive training design and functionality are another industry first from AskPatty.com, the company, which initially developed the most comprehensive solution available to automobile dealers and service centers for engaging, selling, servicing, and retaining women customers. The AskPatty.com websites are the first designed specifically for women and provide the tools and resources most requested by women.
About EQ Muffler and Auto Center
EQ Muffler has been locally owned and operated for 36 years. Opened in 1974 by Tom Carney, an ASE Master Technician, EQ originally specialized in performance and exhaust systems. The business has since progressed into a full service repair facility doing everything from mufflers to maintenance. With a wide variety of services provided, EQ Muffler is sure to fit everyone's car care needs. Some of EQ's credentials include being a NAPA Auto Care Center, a AAA Approved Repair Facility and an employer of ASE Certified Technicians.
About AskPatty.com, Inc
The AskPatty.com, Inc. website and blog is a safe place for women to get advice on car buying, maintenance and other automotive related topics. Women can shop for vehicles and services at our network of Certified Female Friendlyr retailers across the U.S.
AskPatty.com is a member and 2009 corporate sponsor of the Women's Automotive Association International based in Detroit, MI, Board member of the UnitedSpinal.org, Member of the California SkillsUSA.org board, on the Women's Board of the Car Care Council, a SEMA member and a member of the SEMA Business Women's Networking Group.
AskPatty.com is partnered with Tire Review magazine, Parenthood.com, INSweb.com, LightSpeedVT.com, CareerBuilder.com, AutoTrader.com, NIADA, DriverTV.com, MyCarPage.com, MyAutoLoan, Aware and BlogHer.com.
AskPatty.com Certified Female Friendlyr Service Center Program:
Properly armed with the right tools and training, automotive retailers, tire dealers and service centers can increase their share of the largest and fastest growing demographic of new vehicle buyers in the US -- Women. The AskPatty.com Certified Female Friendlyr program was designed specifically for automotive retailers and service centers to attract, sell, retain and increase loyalty with women.
What Is An AskPatty.com Certified Female Friendlyr Automotive Retailer?
An AskPatty.com Certified Female Friendlyr automotive retailer creates a safe and comfortable environment where women feel welcome and make the experience of purchasing and maintaining her vehicle a pleasant one.
Go here to learn how to become AskPatty.com Certified Female Friendlyr: