Family Tire Pros and Auto Service Centers Become an Certified Female Friendlyr Tire and Service Center Group

Family Tire Pros and Auto Service Centers Join with to Offer Services Designed with the Women Consumer in Mind

Family Tire Pros and Auto Service Centers, with locations in California, Colorado and Indiana, are proud to announce they are ready to address the needs of women consumers, as part of the growing network of Certified Female Friendlyr Tire Dealers in North America. Team members at Family Tire Pros and Auto Service Centers have completed a training and certification process to provide a Certified Female Friendlyr experience that exceeds women's expectations.

"Understanding our customer base and their specific needs has to be a top priority for every company wishing to succeed today, The female friendly certification process was an enlightening experience for our entire company. Women consumers visiting our Family Tire Pros locations will find our employees have worked hard to create a clean, comfortable atmosphere exceeding their expectations," stated Martin Woodrum, General Manager.

Visit the Family Tire Pros and Auto Service Centers micro-site:
or visit shops in Lake Elsinore, California, Aurora, Loveland, and Windsor Colorado, or Lawrence and Noblesville, Indiana

To become Certified Female Friendlyr, Family Tire Pros and Auto Service Centers personnel completed an extensive training program on how to best serve women. Family Tire Pros and Auto Service Centers employees will participate in year-round instruction to enhance their awareness, appreciation, and commitment to a female-friendly service experience. Family Tire Pros and Auto Service Centers will also benefit from a unique marketing support program designed to reach out and build lasting relationships with women customers.

"Women influence 85 percent of the buying decisions in North American households, effectively becoming the family's chief purchasing officer," says Jody DeVere, CEO of, Inc." AskPatty trains and certifies automotive businesses on how to communicate more effectively with women and ensure they feel safe, respected and empowered, which creates tremendous customer loyalty. Family Tire Pros and Auto Service Centers' commitment to women shows that management is serious about earning their business."

In conjunction with, Family Tire Pros and Auto Service Centers has launched a female-focused micro-site that provides the tools and resources most requested by women. The micro-site gives women the ability to schedule service appointments, access coupons and discounts, and learn more about car buying and maintenance online from the comfort of their home or office. The micro-site is easily accessed by searching on, or by going directly to their site.

About Family Tire Pros and Auto Service Centers
In 2005, Hal Sears and Terry Larsen established Automotive Operations Group, which owns and operates tire stores, oil change centers, and car washes in four states. The company is committed to providing customers with a shopping experience that gives them the piece of mind that they deserve. Establishing a successful program based on Customer Focus, Continued Innovation, Striving for Excellence, Integrity and Transparency, Family Tire Pros and Auto Service Centers are dedicated to providing the cleanest auto repair facilities, and honest, upfront communication, to assure the most pleasant buying experience for all customers. Family Tire Pros and Auto Service Centers are also involved with Relay for Life and local school and team sport sponsorships.

Family Tire Pros and Auto Service Centers are operated by Auto Repair Industry veterans with over 80 years of combined experience. They are committed to running the stores as "Green" as possible for the industry, with programs in place to recycle all of the tires, fluids, and parts that are serviced. Designated as 5-Diamond Tire Pros Dealers, which is the highest rating given by the Tire Pros system.

About, Inc.
With international headquarters in Thousand Oaks, California,, Inc. takes a two-pronged approach to revolutionizing the women's automotive retail market: For consumers, the website, is a safe and reliable source for expert automotive advice and research. For auto dealers, tire dealers, collision centers, auto service and repair centers, the revolutionary Certified Female Friendlyr program, designed from the ground up, trains and certifies automotive retail and service centers on how to attract, sell, retain and increase loyalty with women customers.

Women can find an Ask Patty Certified Female Friendlyr auto dealer, tire dealer, collision center, auto service and repair centers using the location search at

Go here to learn how to become Ask Patty Certified Female Friendlyr.

AskPattyr and Certified Female Friendlyr are U.S. registered trademarks owned by, Inc.