Fisk Automotive Becomes an Certified Female Friendlyr Service Center in Fullerton, California

Fisk Automotive Joins with to Offer Services Designed with the Woman Consumer in Mind

Fisk Automotive, in Fullerton, California, is proud to announce they are ready to address the needs of women consumers, as part of the growing network of Certified Female Friendlyr Service Centers in North America. Team members at Fisk Automotive have completed training and certification process to provide a Certified Female Friendlyr experience that exceeds women's expectations.

"We at Fisk Automotive have found that the large majority of our female clients now have taken charge of the family vehicle's maintenance. We have refocused our marketing to address this growing segment of clients," stated Jack Crawley, Owner. "The program will be a perfect addition to our marketing plan. The focused training program has made us more aware of the needs and expectations of our female clientele. We are looking forward to a long relationship with the team and our future clients."

Visit the Fisk Automotive micro-site:
and at 147 W. Santa Fe Ave., Fullerton, California 92832

To become Certified Female Friendlyr, Fisk Automotive personnel completed an extensive training program on how to best serve women. Fisk Automotive employees will participate in year-round instruction to enhance their awareness, appreciation, and commitment to a female-friendly service experience Fisk Automotive will also benefit from a unique marketing support program designed to reach out and build lasting relationships with women customers.

"Women influence 85 percent of the buying decisions in North American households, effectively becoming the family's chief purchasing officer," says Jody DeVere, CEO of, Inc." AskPatty trains and certifies automotive businesses on how to communicate more effectively with women and ensure they feel safe, respected and empowered, which creates tremendous customer loyalty. Fisk Automotive's commitment to women shows that management is serious about earning their business."

In conjunction with, Fisk Automotive has launched a female-focused micro-site that provides the tools and resources most requested by women. The micro-site gives women the ability to schedule service appointments, access coupons and discounts, and learn more about car buying and maintenance online from the comfort of their home or office. The micro-site is easily accessed by searching on, or by going directly to their site.

About Fisk Automotive
Fisk Automotive has supported the community through many programs like the Chamber of Commerce, Boys and Girls Club, Susan G. Komen Foundation, Fullerton Little League and Hope University. Owner Jack Crawley has been a long time member of BNI- Business Network International where "givers gain". Fisk Automotive has been an ASE "Blue Seal" shop since 2002. Jack gives back to the automotive industry by sitting on the board of directors of the Automotive Service Councils of California (ASCCA).

About, Inc.
With international headquarters in Thousand Oaks, California,, Inc. takes a two-pronged approach to revolutionizing the women's automotive retail market: For consumers, the website, is a safe and reliable source for expert automotive advice and research. For auto dealers, tire dealers, collision centers, auto service and repair centers, the revolutionary Certified Female Friendlyr program, designed from the ground up, trains and certifies automotive retail and service centers on how to attract, sell, retain and increase loyalty with women customers.

Women can find an Ask Patty Certified Female Friendlyr auto dealer, tire dealer, collision center, auto service and repair centers using the location search at

Go here to learn how to become Ask Patty Certified Female Friendlyr.

AskPattyr and Certified Female Friendlyr are U.S. registered trademarks owned by, Inc.