Fred's Auto Repair Becomes an Certified Female Friendlyr Service Center in Briarcliff Manor, New York

Fred's Auto Repair Joins with to Offer Services Designed with Women Consumers in Mind

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Fred’s Auto Repair, in Briarcliff Manor, New York, is proud to announce they are ready to address the needs of women consumers, as part of the growing network of Certified Female Friendly® locations in North America.  Team members at Fred’s Auto Repair have completed a training and certification process to provide a Certified Female Friendly® experience that exceeds women’s expectations.

“In today’s world, I find more and more women being the decision maker for their car maintenance and repairs. My goal every day is to be able to educate people so they understand why we need to do what we do, and that is to fix their car right the first time,” stated owner, Fred Indorf.

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Visit the Fred’s Auto Repair micro-site:

and at 581 North State Road, Briarcliff Manor, New York 10510

To become Certified Female Friendly®, Fred’s Auto Repair personnel completed an extensive training program on how to best serve women. Fred’s Auto Repair employees will participate in year-round instruction to enhance their awareness, appreciation, and commitment to a female-friendly service experience Fred’s Auto Repair will also benefit from a unique marketing support program designed to reach out and build lasting relationships with women customers.

"Women influence 85 percent of the buying decisions in North American households, effectively becoming the family's chief purchasing officer," says Jody DeVere, CEO of, Inc."  AskPatty trains and certifies automotive businesses on how to communicate more effectively with women and ensure they feel safe, respected and empowered, which creates tremendous customer loyalty. Fred’s Auto Repair’s commitment to women shows that management is serious about earning their business."

In conjunction with, Fred’s Auto Repair has launched a female-focused micro-site that provides the tools and resources most requested by women. The micro-site gives women the ability to schedule service appointments, access coupons and discounts, and learn more about car buying and maintenance online from the comfort of their home or office. The micro-site is easily accessed by searching on, or by going directly to their site.

About Fred’s Auto Repair
Fred Indorf, owner of Fred’s Auto Repair, has been interested in cars since he was 9 years old, and received his first car when he was only14. He spent a whole summer getting it running and once complete, acquired another 22 cars by the time he was 16. At the age of 16 a local dealer, Wallace Scott, offered Fred a job, and he jumped at the opportunity and never looked back.

Fred started Fred’s Auto Repair in 1974, out of a desire to be his own boss of a business built on trust and customer loyalty.  Fred’s Auto Repair has successfully achieved that goal, and continues to service three generations of family members coming back year after year to maintain their vehicles.

Last year, Fred hosted a Saturday clinic for the local Girl Scout troop, working on a merit badge for car maintenance. “Planning for 10 to 14 years old, they all showed up in their own cars. I spent time teaching them how to change a flat tire, jump start a car with battery cables, how to open their hoods and check all the fluids, and adjust tire pressure. I really enjoyed it and the girls did too!”

About, Inc.
With international headquarters in Thousand Oaks, California,, Inc. takes a two-pronged approach to revolutionizing the women's automotive retail market: For consumers, the website, is a safe and reliable source for expert automotive advice and research. For auto dealers, tire dealers, collision centers, auto service and repair centers, the revolutionary Certified Female Friendly® program, designed from the ground up, trains and certifies automotive retail and service centers on how to attract, sell, retain and increase loyalty with women customers.

Women can find an Ask Patty Certified Female Friendly® auto dealer, tire dealer, collision center, auto service and repair centers using the location search at

Go here to learn how to become Ask Patty Certified Female Friendly®.

AskPatty® and Certified Female Friendly® are U.S. registered trademarks owned by, Inc.