Gages Lake Auto & Light Truck Becomes an Certified Female Friendlyr Tire and Service Center in Gages Lake, Illinois

Gages Lake Auto & Light Truck Joins with to Offer Services Designed with the Women Consumer in Mind

Gages Lake Auto & Light Truck, of Gages Lake, Illinois, is proud to announce they are ready to address the needs of women consumers, as part of the growing network of Certified Female Friendlyr Service Centers in North America. Team members at Gages Lake Auto & Light Truck have completed a training and certification process to provide a Certified Female Friendlyr experience that exceeds women's expectations.

"At Gages Lake Auto our customer service is one of our greatest assets and we are constantly looking for ways to improve. We have seen a dynamic shift in today's market with women taking on the role of decision-maker, both at work and at home. We are thrilled at the opportunity to join the AskPatty team, and to acquire the tools and communication skills needed to take our company to the next level of service with our female customers," stated Mark LeBlanc, President of Gages Lake Auto & Light Truck.

Visit the Gages Lake Auto & Light Truck micro-site:
and at 18409 W. Gages Lake Road, Gages Lake, Illinois 60030

To become Certified Female Friendlyr, Gages Lake Auto & Light Truck personnel completed an extensive training program on how to best serve women. Gages Lake Auto & Light Truck employees will participate in year-round instruction to enhance their awareness, appreciation, and commitment to a female-friendly service experience. Gages Lake Auto & Light Truck will also benefit from a unique marketing support program designed to reach out and build lasting relationships with women customers.

"Women influence 85 percent of the buying decisions in North American households, effectively becoming the family's chief purchasing officer," says Jody DeVere, CEO of, Inc." AskPatty trains and certifies automotive businesses on how to communicate more effectively with women and ensure they feel safe, respected and empowered, which creates tremendous customer loyalty. Gages Lake Auto & Light Truck's commitment to women shows that management is serious about earning their business."
In conjunction with, Gages Lake Auto & Light Truck has launched a female-focused micro-site that provides the tools and resources most requested by women. The micro-site gives women the ability to schedule service appointments, access coupons and discounts, and learn more about car care online from the comfort of their home or office. The micro-site is easily accessed by searching on, or by going directly to their site.

About Gages Lake Auto & Light Truck
Gages Lake Auto is a full-service preventive maintenance and auto repair center, serving Gages Lake and surrounding areas in Illinois. With ASE Certified Technicians, and the ASE Blue Seal of Excellence Award, Gages Lake Auto experts have the knowledge to service and repair even the most challenging auto problems on all makes and models of domestic and import vehicles. They use the latest technology to assess the situation and provide quality service and repairs. To assist their customers more efficiently, Gages Lake Auto also offers complimentary courtesy cars and minivans.

About, Inc.
With international headquarters in Thousand Oaks, California,, Inc. takes a two-pronged approach to revolutionizing the women's automotive retail market: For consumers, the website, is a safe and reliable source for expert automotive advice and research. For auto dealers, tire dealers, collision centers, auto service and repair centers, the revolutionary Certified Female Friendlyr program, designed from the ground up, trains and certifies automotive retail and service centers on how to attract, sell, retain and increase loyalty with women customers.

Women can find an AskPatty Certified Female Friendlyr auto dealer, tire dealer, collision center, auto service and repair centers using the location search at

Go here to learn how to become AskPatty Certified Female Friendlyr.

AskPattyr and Certified Female Friendlyr are registered trademarks of, Inc.