Gatto's Tires and Auto Service Becomes an Nationally Certified Female Friendlyr Tire and Service Center Group

First of its kind in Central Florida to Earn This Certification

Gatto's Tires and Auto Service, with 7 locations in Brevard County, has had a long history in this part of Florida as a place where customers could expect honesty, good service, a friendly staff and a pleasant environment. This commitment to quality has always come from the top. As a family-owned business the management knows that standing behind the Gatto's name has to be their focus every day.

As CEO of Gatto's Tires & Auto Service, Pam Gatto knows that her women customers can be just as savvy as their male counterparts. She has been proving this concept for many years. But recently she found a way to get the word out to everyone.

Gatto's Tires and Auto Service is proud to announce they will continue to address the needs of women consumers, as part of the growing network of Certified Female Friendlyr Tire Dealers in North America. Team members at Gatto's Tires and Auto Service have completed the training and certification process to provide a Certified Female Friendlyr experience that exceeds women's expectations.

"Of course, women often have very high standards," Pam Gatto said, "And this certification is just another way that we can use an independent group to prove our value. If you are looking for a place to buy great tires and have your vehicle taken care of by the best mechanics, Gatto's is for you. If you want to be treated with the respect you deserve, in a facility that is clean, by staff who are courteous, polite and friendly-you only need to stop by your nearest Gatto's store and you will find just that."

Visit the Gatto's Tires and Auto Service Female Friendlyr site:, or visit store locations in Cocoa, Lake Washington, Melbourne, Merritt Island, Pam Bay and Suntree/Viera, Florida

To become Certified Female Friendlyr, Gatto's Tires and Auto Service personnel completed an extensive training program on how to best serve women. Gatto's Tires and Auto Service employees will participate in year-round instruction to enhance their awareness, appreciation, and commitment to a female-friendly service experience.

"Women influence 85 percent of the buying decisions in North American households, effectively becoming the family's chief purchasing officer," says Jody DeVere, CEO of, Inc." AskPatty trains and certifies automotive businesses on how to communicate more effectively with women and ensure they feel safe, respected and empowered, which creates tremendous customer loyalty. Gatto's Tires and Auto Service's continued commitment to women shows that management is serious about keeping and earning their business."

In conjunction with, Gatto's Tires and Auto Service has launched a female-focused micro-site that provides the tools and resources most requested by women. The micro-site gives women the ability to schedule service appointments, access coupons and discounts, and learn more about car buying and maintenance online from the comfort of their home or office. The micro-site is easily accessed by searching on, or by going directly to their site.

About Gatto's Tires and Auto Service
"My father started this business in 1972 with the simple premise that we don't sell tires and service, we sell peace of mind and make vehicles safe for our customers," said Gatto. "In 2007 we won the highly competitive `Top Shop Award' from Tire Review magazine, beating out more than 100 other independent shops and being recognized as the best overall tire dealership in America."

Gatto's was recognized for making their commitment to the community a top customer service priority. "We live and work in the communities we serve and our customers see familiar faces when they come into our stores," said Gatto. "We have an experienced service team and we believe in educating our customers so they can make informed decisions about their vehicles."

About, Inc.
With international headquarters in Thousand Oaks, California,, Inc. takes a two-pronged approach to revolutionizing the women's automotive retail market: For consumers, the website, is a safe and reliable source for expert automotive advice and research. For auto dealers, tire dealers, collision centers, auto service and repair centers, the revolutionary Certified Female Friendlyr program, designed from the ground up, trains and certifies automotive retail and service centers on how to attract, sell, retain and increase loyalty with women customers.

Women can find an Ask Patty Certified Female Friendlyr auto dealer, tire dealer, collision center, auto service and repair centers using the location search at

Go here to learn how to become Ask Patty Certified Female Friendlyr.

AskPattyr and Certified Female Friendlyr are U.S. registered trademarks owned by, Inc.