Independent Tire & Auto Becomes an Certified Female Friendlyr Tire Center in North Andover, Massachusetts

Independent Tire & Auto Joins with to Offer Services Designed with the Woman Consumer in Mind

Independent Tire & Auto, Inc., in North Andover, Massachusetts, is pleased to announce they have partnered with and is now part of the growing network of Certified Female Friendlyr Tire and Service Centers in North America. Team members at Independent Tire & Auto have completed a training and certification process to provide a Certified Female Friendlyr experience that exceeds women's expectations.

"Our goal has always been to achieve complete customer satisfaction. It is a privilege to provide services to the people whom I admire," states Mary Sullivan, Owner of Independent Tire & Auto, Inc.

Visit the Independent Tire & Auto micro-site:
and at 20 Old Clark Road, North Andover, Massachusetts 01845

To become Certified Female Friendlyr, Independent Tire & Auto personnel completed an extensive training program on how to best serve women. Independent Tire & Auto employees will participate in year-round instruction to enhance their awareness, appreciation, and commitment to a female-friendly service experience Independent Tire & Auto will also benefit from a unique marketing support program designed to reach out and build lasting relationships with women customers.

"Women influence 85 percent of the buying decisions in North American households, effectively becoming the family's chief purchasing officer," says Jody DeVere, CEO of, Inc." AskPatty trains and certifies automotive businesses on how to communicate more effectively with women and ensure they feel safe, respected and empowered, which creates tremendous customer loyalty. Independent Tire & Auto's commitment to women shows that management is serious about earning their business."

In conjunction with, Independent Tire & Auto has launched a female-focused micro-site that provides the tools and resources most requested by women. The micro-site gives women the ability to schedule service appointments, access coupons and discounts, and learn more about car buying and maintenance online from the comfort of their home or office. The micro-site is easily accessed by searching on, or by going directly to their site.

About Independent Tire & Auto
Mary Sullivan, owner of Independent Tire & Auto, has been in the tire industry for 28 years. Independent Tire opened on Sept. 1, 1999 in Lawrence. Since then the store has grown and moved to a much larger location in North Andover (next to Lawrence Airport). They provide a full line of tire services, they sell and repair all tires and offer quality automotive repair services.

Ms. Sullivan feels very strongly about where she lives and her community. She was the first person to contact the Lawrence Little League last year when their equipment was stolen and donated both personally and professionally. Another charity close to her heart is the Lazarus House in Lawrence.
Ms. Sullivan has been published in a national tire magazine, and earlier this year, she was honored by the YWCA at the 27th Annual Tribute to Women.
About, Inc.
With international headquarters in Thousand Oaks, California,, Inc. takes a two-pronged approach to revolutionizing the women's automotive retail market: For consumers, the website, is a safe and reliable source for expert automotive advice and research. For auto dealers, tire dealers, collision centers, auto service and repair centers, the revolutionary Certified Female Friendlyr program, designed from the ground up, trains and certifies automotive retail and service centers on how to attract, sell, retain and increase loyalty with women customers.

Women can find an Ask Patty Certified Female Friendlyr auto dealer, tire dealer, collision center, auto service and repair centers using the location search at

Go here to learn how to become Ask Patty Certified Female Friendlyr.

AskPattyr and Certified Female Friendlyr are U.S. registered trademarks owned by, Inc.