Jeff's Total Performance Becomes an Certified Female Friendlyr Service Center in Green Valley, Arizona

Jeff's Total Performance Joins with to Offer Services Designed with the Women Consumer in Mind

Jeff's Total Performance of Green Valley, Arizona, is proud to announce they are ready to address the needs of women consumers, as part of the growing network of Certified Female Friendlyr Service Center in North America. Team members at Jeff's Total Performance have completed a training and certification process to provide a Certified Female Friendlyr experience that exceeds women's expectations.

"It is our goal that women not only be treated well but that they are informed enough to make decisions concerning their vehicles. The management and staff at Jeff's Total Performance want to make car maintenance and repairs as painless as possible. Becoming Certified Female Friendlyr helps us to achieve our goals," sated Jeff Kapellen, Owner.

Visit the Jeff's Total Performance micro-site:
and at 219 Calle de las Tiendas, Green Valley, Arizona 85614

To become Certified Female Friendlyr, Jeff's Total Performance personnel completed an extensive training program on how to best serve women. Jeff's Total Performance employees will participate in year-round instruction to enhance their awareness, appreciation, and commitment to a female-friendly service experience. Jeff's Total Performance will also benefit from a unique marketing support program designed to reach out and build lasting relationships with women customers.

"Women influence 85 percent of the buying decisions in North American households, effectively becoming the family's chief purchasing officer," says Jody DeVere, CEO of, Inc." AskPatty trains and certifies automotive businesses on how to communicate more effectively with women and ensure they feel safe, respected and empowered, which creates tremendous customer loyalty. Jeff's Total Performance commitment to women shows that management is serious about earning their business."

In conjunction with, Jeff's Total Performance has launched a female-focused micro-site that provides the tools and resources most requested by women. The micro-site gives women the ability to schedule service appointments, access coupons and discounts, and learn more about car care online from the comfort of their home or office. The micro-site is easily accessed by searching on, or by going directly to their site.

About Jeff's Total Performance
Jeff's Total Performance was started as a small business in 1988 by Jeff Kapellen. For the first few years, Jeff was the mechanic, service writer, receptionist, cashier, and lube technician. Even while doing all those jobs, Jeff found time to continue his education and hone his skills. He has taken management courses, studied diesel, fuel systems, advanced engine diagnostics, on board diagnostics, RV diagnostics and repairs and is an ASE Certified Master Technician.

In 2002, Jeff's total Performance moved to its current location at 219 West Calle de las Tiendas in Green Valley, AZ. In 2005, Brad Stevens, ASE Certified Master Mechanic came on board. Brad came to us with a resume showing an impressive background as a mechanic specializing in diagnostics with twenty years experience. About the same time, Dennis Haughey joined the team. In 2008, Kevin Bowers became the chief golf cart technician. In 2009, Eddie Fimbres came on as the service writer/manager. In addition to his daily duties, Eddie conducts our Car Care Classes for Women once a month. Finally we have Guillermo Fonseca, known as "G". G is an extraordinary lube technician. In the office is Judy Miller who takes care of client service and marketing as well of some of the bookkeeping and office maintenance.

The shop is very community-minded, and supports two very popular promotions that benefit a charity. Each year they have a Crazy Brakes promotion where customers only pay for the labor - the brakes are free for a donation of three cans of food for the Green Valley Food Bank. At Christmastime they run a Toys for Tots promotion. Customers receive a free service in exchange for a toy. Last year they contributed a very large box of toys for charity. Jeff is a member of the Rotary Club and Better Business Bureau.

About, Inc.
With international headquarters in Thousand Oaks, California,, Inc. takes a two-pronged approach to revolutionizing the women's automotive retail market: For consumers, the website, is a safe and reliable source for expert automotive advice and research. For auto dealers, tire dealers, collision centers, auto service and repair centers, the revolutionary Certified Female Friendlyr program, designed from the ground up, trains and certifies automotive retail and service centers on how to attract, sell, retain and increase loyalty with women customers.

Women can find an AskPatty Certified Female Friendlyr auto dealer, tire dealer, collision center, auto service and repair centers using the location search at

Go here to learn how to become AskPatty Certified Female Friendlyr.

AskPattyr and Certified Female Friendlyr are registered trademarks of, Inc.