Jewell Auto Becomes an Certified Female Friendlyr Service Center in Fort Worth, Texas

Jewell Auto Joins with to Offer Services Designed with Women Consumers in Mind

Jewel Auto, of Fort Worth, Texas, is proud to announce they are ready to address the needs of women consumers, as part of the growing network of Certified Female Friendlyr locations in North America. Team members at Jewell Auto have completed training and certification process to provide a Certified Female Friendlyr experience that exceeds women's expectations.

"As a husband and father of three beautiful daughters, one who partners with me in running our business, I am well aware of the influence of women. It has become obvious over the years that men and women view things in different ways. I personally view Ask Patty as a resource that will help me better understand our female customers as well as offer women the best possible service. It is my opinion that there is no need for our auto service center to be here without our great customers. We believe that Ask Patty will assist us in giving all of our customers the best possible service," said Mike Jewell, Owner/President.

Visit the Jewell Auto micro-site:
and at 5044 James Ave., Fort Worth, Texas 76115

To become Certified Female Friendlyr, Jewell Auto personnel completed an extensive training program on how to best serve women. Jewel Auto employees will participate in year-round instruction to enhance their awareness, appreciation, and commitment to a female-friendly service experience. Jewel Auto will also benefit from a unique marketing support program designed to reach out and build lasting relationships with women customers.

"Women influence 85 percent of the buying decisions in North American households, effectively becoming the family's chief purchasing officer," says Jody DeVere, CEO of, Inc." AskPatty trains and certifies automotive businesses on how to communicate more effectively with women and ensure they feel safe, respected and empowered, which creates tremendous customer loyalty. Jewel Auto's commitment to women shows that management is serious about earning their business."

In conjunction with, Jewell Auto has launched a female-focused micro-site that provides the tools and resources most requested by women. The micro-site gives women the ability to schedule service appointments, access coupons and discounts, and learn more about car buying and maintenance online from the comfort of their home or office. The micro-site is easily accessed by searching on, or by going directly to their site.

About Jewell Auto
Jewell Auto is a family owned business delivering honest, professional auto repair and maintenance services to the people of Fort Worth, Crowley, Burleson, Dallas, Hurst, Euless, Bedford, and surrounding DFW areas, for over 20 years.

Jewell Auto employs top-quality ASE certified technicians, providing the latest in automotive technology. They are equipped to handle all major and minor repairs as well as complete maintenance on all foreign and domestic vehicles. Jewell Auto is an AAA approved shop and holds an A+ rating with the Better Business Bureau. Mike Jewell serves on the board of directors for the BBB and Mike's daughter and partner, Sarah Jewell Nurse currently serves as the Vice President of the Cowtown Executive Association. The Jewell Auto staff has collectively made an effort to serve their customers with the upmost integrity and quality service.

About, Inc.
With international headquarters in Thousand Oaks, California,, Inc. takes a two-pronged approach to revolutionizing the women's automotive retail market: For consumers, the website, is a safe and reliable source for expert automotive advice and research. For auto dealers, tire dealers, collision centers, auto service and repair centers, the revolutionary Certified Female Friendlyr program, designed from the ground up, trains and certifies automotive retail and service centers on how to attract, sell, retain and increase loyalty with women customers.

Women can find an Ask Patty Certified Female Friendlyr auto dealer, tire dealer, collision center, auto service and repair centers using the location search at

Go here to learn how to become Ask Patty Certified Female Friendlyr.

AskPattyr and Certified Female Friendlyr are U.S. registered trademarks owned by, Inc.