"Although we considered ourselves attentive and sensitive to all groups of consumers, the AskPatty training was an eye-opener," says Mark Frost, General Manager of both Jim Ellis Chevrolet and Jim Ellis Buick GMC. "The male-dominated industry had clouded our perception and AskPatty revealed to us our deficiencies, and provided a way to improve our service to women consumers. It's of no benefit to have a "male-dominated" attitude when our client base has become "female-dominated." Our mission to be attentive and sensitive to the female consumer is now back on track with AskPatty."
To become AskPatty.com Certified Female Friendlyr, Jim Ellis Chevy and GMC personnel completed an extensive training program on how to best serve women. Jim Ellis Chevy and GMC employees will participate in year-round instruction to enhance their awareness, appreciation, and commitment to a female-friendly service experience. Jim Ellis Chevy and GMC will also benefit from a unique marketing support program designed to reach out and build lasting relationships with women customers.
"Women influence 85 percent of the buying decisions in North American households, effectively becoming the family's chief purchasing officer," says Jody DeVere, CEO of AskPatty.com, Inc. "AskPatty trains and certifies automotive businesses on how to communicate more effectively with women and ensure they feel safe, respected and empowered, which creates tremendous customer loyalty. Jim Ellis Chevy and GMC's commitment to women shows that management is serious about earning their business."
In conjunction with AskPatty.com, Jim Ellis Chevy and GMC has launched a female-focused micro-site that provides the tools and resources most requested by women. The micro-site gives women the ability to schedule service appointments, access coupons and discounts, and learn more about car buying and maintenance online from the comfort of their home or office. The micro-site is easily accessed by searching on AskPatty.com, or by going directly to their site.
Visit the Jim Ellis Chevrolet micro-site:
and at 5900 Peachtree Industrial Blvd., Atlanta, Georgia 30341
Visit the Jim Ellis Buick GMC micro-site:
and at 5585 Peachtree Industrial Blvd., Atlanta, Georgia 30341
About Jim Ellis Chevrolet and Jim Ellis Buick GMC:
Jim Ellis Chevrolet is currently ranked in the top 20 of all Chevy dealers in the Southeast, as is the sister store, Jim Ellis Buick GMC Atlanta, for Buick GMC dealers in the Southeast. Jim Ellis has owned the Chevrolet franchise since 1991, with the recent acquisition of the Buick GMC store in April of 2009. Expansion of Jim Ellis Automotive Group's General Motors dealership holdings also includes a Buick GMC store at the Mall of Georgia in Buford. Jim Ellis Chevrolet has been ranked nationally as a "Mark of Excellence" Dealer (in the Top 200 nationally) in 2005, 2007, and 2009.
About AskPatty.com, Inc.
With international headquarters in Thousand Oaks, California, AskPatty.com, Inc. takes a two-pronged approach to revolutionizing the women's automotive retail market: For consumers, the AskPatty.com website, is a safe and reliable source for expert automotive advice and research. For auto dealers, tire dealers, collision centers, auto service and repair centers, the revolutionary AskPatty.com Certified Female Friendlyr program, designed from the ground up, trains and certifies automotive retail and service centers on how to attract, sell, retain and increase loyalty with women customers.
Women can find an Ask Patty Certified Female Friendlyr auto dealer, tire dealer, collision center, auto service and repair centers using the location search at
Go here to learn how to become Ask Patty Certified Female Friendlyr.
AskPattyr and Certified Female Friendlyr are U.S. registered trademarks owned by AskPatty.com, Inc.