Lex Brodie's Tire Company Becomes an AskPatty.com Certified Female Friendlyr Tire and Service Center Group on Oahu, Hawaii

Lex Brodie's Tire Company Join with AskPatty.com to Offer Services Designed with Women Consumers in Mind

Lex Brodie's Tire Company, with 5 locations on the island of Oahu, Hawaii, is proud to announce, that as part of their goal to improve and grow their customer service every day, they are fine tuning their ability to address the needs of women consumers, as part of the growing network of AskPatty.com Certified Female Friendlyr Tire Dealers in North America. Team members at Lex Brodie's Tire have completed a training and certification process to provide a Certified Female Friendlyr experience that exceeds women's expectations.

Scott Williams, President of Lex Brodie's states; "It's important in customer service to better understand your customer's needs and to build a relationship with them built on trust. We are excited and eager to improve our ability to help our female customers in a way they wish to be treated. Being able to do this starts with understanding that men and women think and are motivated differently. AskPatty.com is helping us to be less cavemen and more gentleman! "Thank You.Very Much!"

Visit the Lex Brodie's Tire Company micro-site on Lex Brodie's web site:
www.lexbrodies.com and click on the AspPatty logo or go directly to the micro site @
Locations at: 701 Queen Street, Honolulu, 94-169 Farrington Hwy, Waipahu,
333 Kalihi Street, Honolulu, 46-158 Malina Place, Kaneohe, and 98-115 Kamehameha Hwy, Aiea, Hawaii. Phone 808-949-4LEX (539)

To become AskPatty.com Certified Female Friendlyr, Lex Brodie's Tire personnel completed an extensive training program on how to best serve women. Lex Brodie's Tire employees will participate in year-round instruction to enhance their awareness, appreciation, and commitment to a female-friendly service experience. Lex Brodie's Tire will also benefit from a unique marketing support program designed to reach out and build lasting relationships with women customers.

"Women influence 85 percent of the buying decisions in North American households, effectively becoming the family's chief purchasing officer," says Jody DeVere, CEO of AskPatty.com, Inc." AskPatty trains and certifies automotive businesses on how to communicate more effectively with women and ensure they feel safe, respected and empowered, which creates tremendous customer loyalty. Lex Brodie's commitment to women shows that management is serious about earning their business."

In conjunction with AskPatty.com, Lex Brodie's Tire has launched a female-focused micro-site that provides the tools and resources most requested by women. The micro-site gives women the ability to schedule service appointments, access coupons and discounts, and learn more about car buying and maintenance online from the comfort of their home or office. The micro-site is easily accessed by searching on AskPatty.com, or by going directly to their site.

About Lex Brodie's Tire Company
Lex Brodie's Tire Company was founded in Hawaii in 1961 and has become synonymous with customer care in Hawaii. Along with being voted "Hawaii's Best", "Best of the Best", and "Hawaii's Best Auto Repair", they also received the "2010 Hawaii BBB Torch Award" for Midsize Businesses, and were the first winner of the pretigous "2011 International BBB Torch Award for Excellence in Customer Care"!

Lex Brodie's Tire locations are committed to their community as well as the environment. Lex Brodie's partnership with AskPatty.com shows they are clearly dedicated to continuous growth and improvement.

About AskPatty.com, Inc.
With international headquarters in Thousand Oaks, California, AskPatty.com, Inc. takes a two-pronged approach to revolutionizing the women's automotive retail market: For consumers, the AskPatty.com website, is a safe and reliable source for expert automotive advice and research. For auto dealers, tire dealers, collision centers, auto service and repair centers, the revolutionary AskPatty.com Certified Female Friendlyr program, designed from the ground up, trains and certifies automotive retail and service centers on how to attract, sell, retain and increase loyalty with women customers.

Women can find an Ask Patty Certified Female Friendlyr auto dealer, tire dealer, collision center, auto service and repair centers using the location search at AskPatty.com.

Go here to learn how to become Ask Patty Certified Female Friendlyr.

AskPattyr and Certified Female Friendlyr are U.S. registered trademarks owned by AskPatty.com, Inc.