Lone Star Chevrolet Becomes Houston's First AskPatty.com Certified Female Friendlyr Automotive Dealer

AskPatty.com and Laon Star Chevrolet Annouce New Services Designed with the Women Consumer in Mind

(Houston, TX) September 28, 2009 - Lone Star Chevrolet is pleased to announce they have completed AskPatty.com's Certified Female Friendlyr training and is Houston's first Certified Female Friendlyr dealer location. To achieve certified status, their personnel completed over 10 hours of online training on how to better meet the expectations of the woman consumer.

"Up until now, like most dealerships, we thought the obvious goal was to ensure that women were treated the same as men. Through the Ask Patty program, we've learned that treating women the same as men does not result in the ideal experience for women. This may not sound profound, but with an increased awareness of what elements women seek in a positive automotive purchasing and servicing experience, our dealership is better prepared to meet and exceed the expectations of our female customers," Joe Healy, Internet Director.

An Ask Patty.com Certified Female Friendlyr Dealership creates an inviting and comfortable environment where women feel welcome. They guarantee that the experience of purchasing and maintaining a vehicle will be a pleasant one. Ask Patty trained and certified dealers are held to a high level of customer satisfaction with women consumers.

Visit the Lone Star Chevrolet Certified Female Friendly site at:
http://femalefriendlydealer.askpatty.com/?d=Lone_Star_Chevrolet


Along with the certification, Lone Star Chevrolet has enhanced its website to cater more to women, thereby reinforcing their commitment to the Ask Patty Dealer Program. This latest design integrates seamlessly with the existing dealership website for their vehicle lines and provides a platform to effectively deliver online information and services to female consumers.
The new website can easily be found and accessed utilizing the AskPatty.com Certified Female Friendlyr web icon on the existing Lone Star Chevrolet website. The Ask Patty.com Certified Female Friendlyr site is an extension of the main site, with many of the same features simply presented in a more appealing and inviting format for the female audience.

The site provides a host of features to assist women through the automobile purchasing process. The narrated credit application and online pre-approval process allows women the opportunity to get pre-approved for a loan before visiting the dealership, ultimately saving them valuable time.


Being an Ask Patty.com Certified Female Friendlyr dealer, helps automotive organizations build, develop and maintain a high-performance workforce aimed at improving communication with women by offering virtual interactive training that transforms workforce performance management into an ongoing, dynamic process.

"Women are not the same as men, and they do not make purchasing decisions in the same way as men. Women not only communicate differently, but also buy differently. Business Week reports that women make over 80 percent of the buying decisions in US households today. In effect, they have become nearly every family's chief purchasing officer," says Jody DeVere, President and CEO of AskPatty.com. "Businesses that do not change their approach to communicating more effectively with women will get left behind and leave themselves open to being over-taken by their competitors."

The new AskPatty.com Certified Female Friendlyr virtual interactive training design and functionality are another industry first from AskPatty.com, the company, which initially developed the most comprehensive solution available to automobile dealers for engaging, selling, and retaining women customers. The Ask Patty co-branded web sites are the first designed specifically for women and provide the tools and resources most requested by women.

About Lone Star Chevrolet

Lone Star Chevrolet, one of the nation's premier dealers, has set the standard in Houston for the best and friendliest car buying experience. For 8 years and counting, Lone Star Chevrolet has been awarded the coveted General Motors Dealer of the Year award. Less than 1% of GM dealerships are awarded this distinction each year, which is given primarily for attaining the highest marks in customer satisfaction.

When you enter Lone Star Chevrolet, your attention is drawn to more than a loaded trophy case. The lobby design resembles that of a Five Star Hotel with fresh flowers, scented candles and comfortable couches and chairs. The most appealing aspects are the big, genuine smiles on all Lone Star Associates faces. You know instantly that you will receive friendly and personal service from everyone you meet.

Lone Star Chevrolet is run by a very charismatic woman; in fact, there are accomplished women in all key positions of the dealership who share a zeal for great customer satisfaction. According to Carolyn Cross, General Manager, "Great service begins with hiring people who share the same commitment and providing them a friendly environment where they can continue to grow." Lone Star Chevrolet serves up more smiles per gallon than any Chevrolet dealer in Houston.

The Lone Star Chevrolet facility covers over three city blocks with automotive services to fill most any need. Yet the greatest success of the dealership has and continues to be the ability to maintain its "Small Town" charm.

Visit the Lone Star Chevrolet site at
http://www.lonestarchevrolet.com/index.htm


About AskPatty.com, Inc.
The AskPatty.com, Inc. website and blog is a safe place for women to get advice on car buying, maintenance and other automotive related topics. Women can shop for vehicles at our network of Certified Female Friendlyr retailers across the U.S. and Canada.

AskPatty.com is a member and 2009 corporate sponsor of the Women's Automotive Association International based in Detroit, MI, Board member of the UnitedSpinal.org, Member of the California SkillsUSA.org board, on the Women's Board of the Car Care Council, a SEMA member and a member of the SEMA Business Women's Networking Group.

AskPatty.com is partnered with Tire Review magazine, Parenthood.com, INSweb.com, LightSpeedVT.com, CareerBuilder.com, AutoTrader.com, NIADA, DriverTV.com, MyCarPage.com, MyAutoLoan, Aware and BlogHer.com.

AskPatty.com Certified Female Friendlyr Dealer Program:
Properly armed with the right tools and training, automotive retailers can increase their share of the largest and fastest growing demographic of new vehicle buyers in the US -- Women. The AskPatty.com Certified Female Friendlyr program was designed specifically for automotive retailers to attract, sell, retain and increase loyalty with women.

What Is An AskPatty.com Certified Female Friendlyr Automotive Retailer?
An AskPatty.com Certified Female Friendlyr automotive retailer creates a safe and comfortable environment where women feel welcome and make the experience of purchasing and maintaining her vehicle a pleasant one. Ask Patty trained and certified retailers are held to a high level of customer satisfaction for women consumers.
Go here to learn how to become AskPatty.com Certified Female Friendlyr:
http://www.askpatty.com/getcertified/

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