"We know there is always room to improve, and when we learned of this opportunity to enhance the Lexus experience for our female customers, we jumped right in," says Ken Meade, owner of Meade Lexus. "No less than a few hours after one of our sales associates completed the training, he was told by a female customer he was the best salesperson she ever dealt with-that's what we're striving for."
Not only did Meade Lexus manage to become the first Michigan dealership to "jump into" this opportunity, but they also managed to do so just in time for another big opportunity-the Golden Opportunity August Sales Event, one of their biggest incentive months of the year. Now, women will feel more comfortable than ever stopping in during this month's festive fall occasion.
To become AskPatty.com Certified Female Friendlyr, Meade Lexus personnel completed an extensive training program on how to best serve women. In an effort to reach out and build lasting relationships with them, Meade Lexus employees will participate in year-round instruction to enhance their awareness, appreciation, and commitment to a female-friendly service experience.
"Women influence 85% of the buying decisions in North American households, effectively becoming the family's chief purchasing officer," says Jody DeVere, CEO of AskPatty.com, Inc. "AskPatty trains and certifies automotive businesses on how to communicate more effectively with women and ensure they feel safe, respected, and empowered, which creates tremendous customer loyalty. Meade Lexus' commitment to women shows that management is serious about earning their business."
In conjunction with AskPatty.com, Meade Lexus has launched a female-focused micro-site that provides the tools and resources most requested by women. This site allows women to schedule service appointments, access coupons and discounts, and learn more about car buying and maintenance online from the comfort of their home or office.
Visit the Meade Lexus Micro-Site:
or visit locations at 28300 Northwestern Highway, Southfield, Michigan 48034
and 45001 Northpointe Boulevard, Utica, Michigan 48315.
About Meade Lexus
Meade Lexus was one of the first Lexus dealerships in the country starting in 1989. Today, Meade Lexus of Southfield and Lakeside are among the top-selling Lexus dealers in the Midwest. The Meade Group also believes in sharing its good fortune by sponsoring a variety of programs in the Detroit metropolitan area, including the Meade Pediatric Hematology Oncology Center at St. John Hospital. A recipient of Elite of Lexus awards and a Michigan Emmy for its sponsorship of "Due Process," hosted by prominent Michigan attorney Henry Baskin. The Meade Group remains one of the most successful automotive retailers in the state.
About AskPatty.com, Inc.
With international headquarters in Thousand Oaks, California, AskPatty.com, Inc. takes a two-pronged approach to revolutionizing the women's automotive retail market: For consumers, the AskPatty.com website is a safe and reliable source for expert automotive advice and research. For auto dealers, tire dealers, collision centers, auto service and repair centers, the AskPatty.com Certified Female Friendlyr program trains and certifies automotive retail and service centers on how to attract, sell, retain, and increase loyalty with women customers.