Meade Lexus Continues their Commitment to the Certified Female Friendlyr Dealer Program

Meade Lexus, with locations in Southfield and Utica, Michigan, are pleased to announce they have renewed with Meade Lexus is part of the growing network of Certified Female Friendlyr Dealers in North America, who have taken significant steps to address the needs of their female customers and provide a Certified Female Friendlyr experience that exceeds women's expectations.

"The facts presented (in the course) were amazing," said Meade Lexus Sales Professional Henry Paniccia in an interview with the Michigan Women's Forum. "When someone doesn't buy right away, you start questioning yourself. Now, I know it's just part of the process... You need to listen to (a customer's) needs, you have to understand what they want."

Visit the Meade Lexus of Southfield micro-site:
and at 28300 Northwestern Hwy, Southfield, Michigan 48034

Visit the Meade Lexus of Lakeside micro-site:
and at 45001 Northpointe Blvd., Utica, Michigan 48315

To become Certified Female Friendlyr, Meade Lexus personnel completed an extensive training program on how to best serve women. Meade Lexus employees will participate in year-round instruction to enhance their awareness, appreciation, and commitment to a female-friendly service experience. Meade Lexus will also benefit from a unique marketing support program designed to reach out and build lasting relationships with women customers.

"Women influence 85 percent of the buying decisions in North American households, effectively becoming the family's chief purchasing officer," says Jody DeVere, CEO of, Inc. "AskPatty trains and certifies automotive businesses on how to communicate more effectively with women and ensure they feel safe, respected and empowered, which creates tremendous customer loyalty. The Meade Lexus team's commitment to women shows that management is serious about earning their business."

In conjunction with, Meade Lexus has launched female-focused micro-sites that provide the tools and resources most requested by women. The micro-sites give women the ability to schedule service appointments, have access to coupons and discounts, and learn more about car buying and maintenance online from the comfort of their home or office. The micro-sites are easily accessed by searching on, or by going directly to their site.

About Meade Lexus
Meade Lexus of Lakeside was one of the first Lexus dealerships in the country starting in 1989. Today, Meade Lexus of Southfield and Lakeside are among the top-selling Lexus dealers in the Midwest. The dealerships offer new and used Michigan Lexus vehicles, including the new 2011 Lexus CT200h hybrid, as well as parts and service. The Meade Group also believes in sharing its good fortune by sponsoring a variety of programs in the Detroit metropolitan area, including the Meade Pediatric Hematology Oncology Center at St. John Hospital. A recipient of Elite of Lexus awards and a Michigan Emmy for its sponsorship of a legal show called "Due Process," The Meade Group remains one of the most successful automotive retailers in the state. Meade Lexus services customers in Detroit, Utica, Troy, Rochester Hills, Grosse Pointe, Sterling Heights, Royal Oak, Southfield, Port Huron, and beyond.

About, Inc.
With international headquarters in Thousand Oaks, California,, Inc. takes a two-pronged approach to revolutionizing the women's automotive retail market: For consumers, the website, is a safe and reliable source for expert automotive advice and research. For auto dealers, tire dealers, collision centers, auto service and repair centers, the revolutionary Certified Female Friendlyr program, designed from the ground up, trains and certifies automotive retail and service centers on how to attract, sell, retain and increase loyalty with women customers.

Women can find an Ask Patty Certified Female Friendlyr auto dealer, tire dealer, collision center, auto service and repair centers using the location search at

Go here to learn how to become Ask Patty Certified Female Friendlyr.

AskPattyr and Certified Female Friendlyr are U.S. registered trademarks owned by, Inc.