Mike's Auto Service & Repair Becomes an AskPatty.com Certified Female Friendlyr Service Center in West Springfield, Massachusetts

Mike's Auto Service & Repair Joins with AskPatty.com to Offer Services Designed with the Woman Consumer in Mind

Mike's Auto Service & Repair, in West Springfield, Massachusetts, is proud to announce they are ready to address the needs of women consumers, as part of the growing network of AskPatty.com Certified Female Friendlyr Service Centers in North America. Team members at Mike's Auto Service & Repair have completed a training and certification process to provide a Certified Female Friendlyr experience that exceeds women's expectations.

"At Mike's Auto Service & Repair, our experienced technicians will treat you with the utmost courtesy and we will always treat your vehicle with respect. And now in 2010 Mike's Auto Service & Repair has made the Ask Patty Promise, not just to our female customers, but to all our customers," stated owner, Mike Zabik.

Visit the Mike's Auto Service & Repair micro-site:
and at 173 River Street, West Springfield, Massachusetts 01089

To become AskPatty.com Certified Female Friendlyr, Mike's Auto Service & Repair personnel completed an extensive training program on how to best serve women. Mike's Auto Service & Repair employees will participate in year-round instruction to enhance their awareness, appreciation, and commitment to a female-friendly service experience Mike's Auto Service & Repair will also benefit from a unique marketing support program designed to reach out and build lasting relationships with women customers.

"Women influence 85 percent of the buying decisions in North American households, effectively becoming the family's chief purchasing officer," says Jody DeVere, CEO of AskPatty.com, Inc." AskPatty trains and certifies automotive businesses on how to communicate more effectively with women and ensure they feel safe, respected and empowered, which creates tremendous customer loyalty. Mike's Auto Service & Repair's commitment to women shows that management is serious about earning their business."

In conjunction with AskPatty.com, Mike's Auto Service & Repair has launched a female-focused micro-site that provides the tools and resources most requested by women. The micro-site gives women the ability to schedule service appointments, access coupons and discounts, and learn more about car buying and maintenance online from the comfort of their home or office. The micro-site is easily accessed by searching on AskPatty.com, or by going directly to their site.

About Mike's Auto Service & Repair
Mike's Auto Service was started in 2003 by Owner Mike Zabik. Mike has worked in the automotive field for over 23 years. Starting out in a local Ford dealership service department at age 17, while attending Westfield Vocational High School's automotive program. Mike quickly became a Ford factory Certified Master Technician and also an ASE Certified Master Technician. In1999 Mike took a new job working on the Massachusetts State Vehicle Inspection and Registered Repair Shop program as a trainer and L1 Supervisor. For the next 7 years Mike trained vehicle inspectors and helped area repair shops and dealerships with difficult to diagnose vehicles that failed the MA state emissions test. In 2003 Mike's Auto Service & Repair opened for business in a small 2 bay garage, and by 2007, Mike's moved to the current location with 4 service bays and a MA state inspection bay. Mike now employs 2 other technicians, a state inspector and a service manager and performs just about all types of repair work form MA State Inspections, lube, oil and filter service to major engine and transmission repair or replacement. In 2009 the shop became a Carquest Tech-Net Service Center able to provide a 12 month, 12,000 mile nationwide guarantee. Mike's Auto Service is currently West Springfield's only MA State Registered Emission Repair Facility. For more information about Mike's, log on to MikeAutoServiceRepair.com.

About AskPatty.com, Inc.
With international headquarters in Thousand Oaks, California, AskPatty.com, Inc. takes a two-pronged approach to revolutionizing the women's automotive retail market: For consumers, the AskPatty.com website, is a safe and reliable source for expert automotive advice and research. For auto dealers, tire dealers, collision centers, auto service and repair centers, the revolutionary AskPatty.com Certified Female Friendlyr program, designed from the ground up, trains and certifies automotive retail and service centers on how to attract, sell, retain and increase loyalty with women customers.

Women can find an Ask Patty Certified Female Friendlyr auto dealer, tire dealer, collision center, auto service and repair centers using the location search at AskPatty.com.

Go here to learn how to become Ask Patty Certified Female Friendlyr.

AskPattyr and Certified Female Friendlyr are U.S. registered trademarks owned by AskPatty.com, Inc.